Assistant Store Manager

Boot Barn • Lafayette, IN

8d

About The Position

The Assistant Store Manager is an essential member of the store leadership team who collaborates with the Store Manager to maintain an environment supporting Boot Barn’s mission, vision, and values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and store sales goals. In partnership with the Store Manager and District Manager, the Assistant Store Manager works toward year-over-year improvements, stronger processes, and greater productivity.

Boot Barn emphasizes community, collaboration, belonging, and mutual support. Its partners work together to welcome customers, value individual contributions, and offer everyone a piece of the American spirit.

The Assistant Store Manager leads and coaches store partners, supports training and career development, and helps manage scheduling, hiring, operational procedures, customer outreach, sales events, merchandising, inventory, and shrink. The position also supports compliance with company policies and applicable laws, store opening and closing procedures, and overall operational performance.

The role requires working a variety of shifts, including nights, weekends, and holidays, with schedule flexibility and extended hours when necessary. Travel of up to 15% may be required to support local stores. The work environment is a clean, orderly, properly lighted and ventilated workspace with moderate noise. Work is classified as moderate physical activity, with standing, walking, bending, and frequent lifting.

Requirements

• Associate’s degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication and customer-service skills.
• Availability to work a variety of shifts, including nights, weekends, and holidays.
• Scheduling flexibility and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores, as needed.
• Ability to meet the physical demands of the role, including standing, walking, squatting, bending, stooping, and kneeling; occasionally using a ladder or step stool; and lifting, moving, and carrying up to 40 pounds.
• Ability to read, count, and write accurately to complete documentation and reports.
• Ability to see, hear, and speak to communicate with partners and customers; required vision abilities include close, distance, and peripheral vision, depth perception, and focus adjustment.
• Manual dexterity to finger, handle, feel, type, and reach with hands and arms.

Responsibilities

• Lead partners in fostering a service and selling culture and exceeding customer expectations to build lasting customer relationships.
• Review goals with partners and provide timely coaching, actionable feedback, and recognition.
• Lead by example and remain present on the sales floor during peak business hours.
• Support continuous learning and partner training plans to improve operational and merchandising performance.
• Develop team members toward their career goals within the company.
• Collaborate with the Store Manager to adjust to business needs and procedures, modify schedules, support interviewing and hiring, train operational staff on new policies and procedures, and communicate with District, Region, and Store Support Center partners.
• Assess localized customer needs and communicate them to the Store Manager.
• Plan and execute community- and market-focused events with the Store Manager to drive store volume.
• Lead and coach associates in customer engagement through B Rewarded Loyalty Programs.
• Hold individuals and teams accountable for achieving goals.
• Maintain appropriate merchandise stock levels, adjacencies, presentations, signage, and assortments in accordance with customer needs and company visual guidelines.
• Ensure markdown compliance and execution.
• Ensure product receipts are processed accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and lead execution of the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons, and coach and train partners in these categories.
• Complete opening and closing procedures to company standards and comply with the Time and Attendance policy and procedures.
• Follow and enforce applicable local, federal, and state laws, as well as company policies, procedures, and practices.
• Apply business acumen to understand and support all aspects of store operations.
• Demonstrate professionalism, strong teamwork, and high standards of communication, work quality, attendance, and appearance.
• Perform additional duties as assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate plus selling incentives (SPIFFS) and monthly store sales bonus opportunity.
• Merchandise discount: 50% off Exclusive Brands and 40% off third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree