Assistant Store Manager

Boot Barn • Sacramento, CA

1d • Onsite

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to maintain an environment that supports Boot Barn’s Mission, Vision, and Values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and store sales goals. In partnership with the Store Manager and District Manager, the Assistant Store Manager works toward year-over-year growth and improved processes and productivity.

Boot Barn describes its workplace as community-focused and collaborative, where employees—called “Partners”—support one another, value belonging, and work together to make a positive impact. The company celebrates heritage, welcomes all, and values each Partner. Its vision is to offer everyone a piece of the American spirit, one handshake at a time.

The Assistant Store Manager leads and coaches the store team, supports customer engagement and sales, maintains merchandising and inventory standards, and assists with store operations, staffing, training, and community-focused events. The role requires working a variety of shifts, including nights, weekends, and holidays, and may involve up to 15% travel to support local stores.

The position involves standing, walking, and squatting for more than half of a work shift; occasional bending, stooping, kneeling, squatting, and ladder or step-stool use; and lifting, moving, and carrying up to 40 pounds. The work environment is described as clean, orderly, properly lighted and ventilated, with moderate noise levels.

Requirements

• Associate’s degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication and customer-service skills.
• Availability to work a variety of shifts to meet business needs, including nights, weekends, and holidays.
• Scheduling flexibility and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores, as needed.
• Ability to stand, walk, and squat for more than 50% of a work shift; bend, stoop, kneel, and squat occasionally; and occasionally use a ladder or step stool.
• Ability to lift, move, and carry up to 40 pounds.
• Ability to read, count, and write to complete documentation and reports accurately.
• Ability to see, hear, and speak to communicate with Partners and customers; specific vision abilities include close, distance, and peripheral vision, depth perception, and focus adjustment.
• Manual dexterity to finger, handle, feel, type, and reach with hands and arms.

Nice To Haves

• The posting does not identify any preferred qualifications separately.

Responsibilities

• Lead Partners to foster a service and selling culture, exceed customer expectations, and build long-standing customer relationships.
• Review goals with Partners and provide consistent, timely coaching, actionable feedback, and recognition.
• Lead by example and be present on the sales floor during peak business hours.
• Support continuous learning and Partner training plans to improve operational and merchandising performance.
• Develop team members toward individual career goals within the company.
• Collaborate with the Store Manager to respond to changing business needs and procedures, adjust schedules, support interviewing and hiring, train operational staff on policies and procedures, and communicate with District, Region, and Store Support Center Partners as needed.
• Assess and communicate local customer needs to the Store Manager.
• Partner with the Store Manager to plan and execute sales-driving events involving outreach to the local community or market.
• Lead and coach associates in customer engagement through the B Rewarded Loyalty Programs.
• Hold individuals and the team accountable for achieving goals.
• Maintain appropriate merchandise stock levels, adjacencies, presentations, signage, and assortments in accordance with customer needs and Company visual presentation guidelines.
• Ensure markdown compliance and execution.
• Ensure product receipts are processed accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and drive the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons, and coach and train Partners in these categories.
• Complete opening and closing procedures to Company standards and comply with the Company’s Time and Attendance policy and procedures.
• Follow and enforce applicable local, federal, and state laws, as well as Company policies, procedures, and practices.
• Apply business acumen and understanding of all aspects of store operations.
• Demonstrate professionalism in communication, attitude, and teamwork with customers, team members, corporate Partners, and vendors, as well as high standards of work quality, attendance, and appearance.
• Perform additional duties as assigned by the District Manager or Store Support Center Partners.

Benefits

• Competitive hourly rate of $20.00–$26.00, plus selling incentives (SPIFFS) and monthly store sales bonus opportunity.
• Merchandise discount: 50% off Exclusive Brands and 40% off third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level; the company states it opens 50+ new stores each year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree