Operations Assistant Manager / Cosmetologist

WellBiz Brands•Boston, MA

About The Position

Drybar is hiring an energetic, driven, hands-on Assistant Shop Manager to help lead shop operations, develop a team, grow the business, and deliver an exceptional guest experience. The role partners closely with the Area Manager and combines leadership, sales, coaching, customer service, and hairstyling. It is a floor-focused position, with approximately 80% of scheduled time spent on the salon floor supporting the team and guests and providing Drybar-quality blowouts in 45 minutes or less. The Assistant Shop Manager leads and develops stylists, bartenders, and shift leads; supports recruiting and training; monitors business performance and operational needs; and helps drive memberships, retail, add-on sales, client retention, and new guest acquisition. The role also involves community networking, local events and partnerships, and social media content. Each Drybar shop is independently owned and operated, and franchise owners are responsible for employment decisions at their shops.

Requirements

Current state cosmetology license.
Ability to perform Drybar-quality blowouts in 45 minutes or less.
Strong administrative and computer skills.
Comfort using reporting systems and Microsoft Office.
Excellent communication and organizational skills.
Flexible availability, including mornings, evenings, weekends, and holidays.
Ability to multitask, prioritize, and thrive in a high-volume environment.

Nice To Haves

Previous leadership or management experience.

Responsibilities

Lead, coach, motivate, and develop stylists, bartenders, and shift leads.
Foster a positive, high-performing culture built on accountability and teamwork.
Assist with recruiting, interviewing, onboarding, and training new team members.
Coach employees on sales, productivity, technical skills, and customer service.
Hold yourself and the team accountable to company standards and performance expectations.
Manage daily shop operations and help ensure the business runs smoothly.
Pull reports and analyze daily, weekly, and monthly performance metrics.
Complete weekly business recaps and communicate results to leadership.
Monitor labor, productivity, memberships, retail sales, and key performance indicators.
Submit inventory reports, maintain product levels, restock retail and back-bar supplies, and support operational excellence.
Drive membership, retail, and add-on sales.
Build community relationships through networking and grassroots marketing; support local events and business partnerships.
Help create social media content that showcases the shop and attracts guests.
Develop ways to increase client retention and bring new guests into the shop.
Deliver excellent customer service and resolve guest concerns professionally and urgently.
Provide Drybar-quality blowouts in 45 minutes or less and lead by example on the salon floor.
Spend approximately 80% of scheduled time on the salon floor supporting the team and guests.
Create memorable experiences that help turn first-time guests into loyal members.