Assistant, Programmatic

Horizon Media•New York, NY

4d•$40,000 - $50,000

About The Position

The Assistant, Programmatic supports the planning, buying, execution, and analysis of programmatic media campaigns across digital platforms and channels for a portfolio of clients. The position is intended for an enthusiastic, analytical, detail-oriented person interested in developing digital advertising skills and building a career in media. It provides tactical and technical campaign support, performance and budget reporting, quality assurance, and assistance with client service and account coordination. The role also emphasizes learning and development. The assistant participates in Horizon Media’s Programmatic Bootcamp and other training, learns programmatic fundamentals and tools, and collaborates with colleagues across teams and the agency to turn strategic considerations into campaign plans, optimization opportunities, product ideas, and technology solutions. The job description assigns 60% of the role to trafficking and reporting and 40% to learning and development.

Requirements

Demonstrated interest in programmatic media.
Experience working with large data sets.
Strong ability with Microsoft Excel.
Education in media, marketing, or communications.
Ability to build relationships and thrive in highly collaborative work environments.
Advanced ability to capture and recall detailed information.
Strong familiarity with ad operations and campaign management, including tagging, ad servers, and viewability tracking.
Knowledge of statistical concepts relevant to optimization and scientific testing in live campaign environments.

Nice To Haves

Familiarity with self-service digital platforms such as The Trade Desk, DV360, Walmart Connect, Amazon, and Yahoo.
Preference for working on the disruptive side of business with new technology.

Responsibilities

Support the planning and execution of programmatic media strategies across a portfolio of clients, digitally connected channels, and formats.
Provide tactical and technical support, including pixel creation, tag uploads and quality assurance, creative assignment, pacing tracker management, budget actualization and dissemination, file maintenance, and notetaking.
Create performance reports and budget-pacing documents, and assure the quality of campaigns before and after launch.
Support client relationship management by facilitating billing accuracy and assisting with coordination for programmatic campaigns.
Participate in Horizon Media’s Programmatic Bootcamp and other training sessions.
Attend weekly status meetings and capture and distribute recap notes to internal team members.
Learn programmatic fundamentals and develop knowledge of relevant tools, processes, and systems.
Collaborate with team members across the team and agency to translate strategic considerations into tactical plans, optimization options, product ideas, and technology solutions for managing and troubleshooting campaigns.