Assistant Product Coordinator, Dealer Website

General Motors • Warren, MI

2d • Hybrid

About The Position

The Dealer Website Choice team sits within GM’s Digital, Dealer Data Integration and Governance organization and is responsible for the end-to-end strategy, governance, and performance of GM Tier 3 dealer websites across all brands. The team partners closely with Sales Operations, brand teams, our certified website providers, and other key stakeholders to ensure dealers have competitive, on-brand digital experiences that drive vehicle sales, service growth, and customer satisfaction. We serve as the central point of contact for ongoing optimization and performance management, ensuring Tier 3 experiences remain aligned with GM’s broader digital and retail strategy. The Assistant Product Coordinator, Dealer Website supports the Assistant Product Manager in executing dealer website initiatives across GM brands by coordinating cross-functional work, managing provider relationships, and helping deliver solutions that meet GM and dealer needs. This role helps drive launch readiness, project execution, quality oversight, issue resolution, and continuous program improvement by partnering with internal stakeholders and external website providers to support ongoing website operations and program performance.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or a related field.
• 3+ years of experience in digital operations, project coordination, website management, marketing, or a related field.
• Understanding of the automotive digital vendor ecosystem and OEM–dealer website models (websites, SEO, SEM, social, lead management/CRM, consumer marketing, etc.), with experience partnering directly with platform providers
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively across cross-functional teams and with external partners.
• Self-motivated and able to thrive and multi-task in a fast-paced environment.
• Excellent time management skills – the ability to effectively and efficiently use time to focus on the most impactful activities and challenge those that distract from the identified goal.
• Ability to do high-level data analysis and pinpoint trends.
• Skilled in the use of Office products, along with online ticketing systems.
• Strong attention to detail and commitment to high-quality execution.
• Comfort using AI-assisted tools to improve efficiency, streamline workflows, and support day-to-day work.
• Ability to problem-solve complex issues, identify root causes, and recommend practical solutions.
• Proficiency with Microsoft Office applications and other collaboration tools.

Nice To Haves

• Experience working with website platforms, digital vendors, or external agencies.
• Experience in automotive, retail, agency, or other fast-paced customer-focused environments.
• Familiarity with website enhancement projects, digital marketing programs, or vendor-managed solutions.
• Experience preparing summaries, recommendations, or presentations for stakeholders.

Responsibilities

• Support go-to-market website activities and launches, including planning, launch readiness, asset coordination, and quality review.
• Partner with brand, agencies, and provider teams to help ensure launch requirements are completed accurately and on time.
• Identify launch risks or gaps and escalate as needed to support timely resolution.
• Provide after hours support on GTM day, which requires joining a midnight call once per month.
• Coordinate dealer website projects, enhancements, and recurring operational activities from intake through launch.
• Partner with internal stakeholders and external vendors to gather requirements, track progress, and help ensure timely delivery.
• Maintain organized project documentation, communicate status updates, and escalate risks or issues as needed.
• Maintain a working library of recurring provider-specific issues to anticipate risk and improve execution.
• Review deliverables to help ensure alignment with project requirements, brand standards, and quality expectations.
• Collaborate with partners to resolve issues, incorporate feedback, and support successful implementation.
• Recommend and support process improvements that strengthen delivery quality, consistency, and operational efficiency.
• Build strong working relationships with internal teams, brand partners, and external vendors to support business objectives.
• Prepare meeting materials, status updates, and follow-up actions for a range of stakeholder audiences.
• Synthesize input, communicate recommendations, and support day-to-day decision-making within established priorities and guidelines.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level