Assistant Marketing Manager

ALOHA PACIFIC FEDERAL CREDIT UNION • Honolulu, HI

5d

About The Position

The Assistant Marketing Manager provides day-to-day leadership of marketing staff and coordinates execution of Aloha Pacific FCU’s marketing strategy under the direction of the Marketing Manager. The role aligns departmental initiatives with the credit union’s strategic plan, business plan, and marketing objectives, translating priorities into marketing campaigns, community outreach programs, events, financial education initiatives, and public relations activities. Working across departments and with external vendors, the Assistant Marketing Manager supports business development and meaningful engagement that strengthen the credit union’s reputation, member relationships, and community impact.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field; five years of equivalent related experience; or an equivalent combination of education and experience.
• Three years of progressively responsible experience in marketing, communications, community relations, public relations, or related fields.
• Demonstrated experience leading teams and managing staff.
• Experience developing employees through coaching, performance management, training, hiring, and professional development.
• Ability to prioritize multiple projects while effectively managing team resources and deadlines.
• Strong leadership, interpersonal, and relationship-building skills.
• Proficiency in Microsoft Office (Word, Outlook, Excel, PowerPoint).
• Working knowledge of digital marketing platforms, social media management tools, CRM systems, and marketing analytics.
• Strong written, verbal, presentation, and project management skills.
• Experience managing budgets, vendors, agencies, and external business partners.
• Valid driver’s license and access to a motor vehicle.
• Credit must be in good standing.
• Must be bondable pursuant to §713.3(b) of the NCUA’s Rules and Regulations.

Nice To Haves

• Experience developing and implementing community engagement, financial education, or outreach programs.
• Knowledge of public relations practices and media relations.
• Ability to interpret data, draw conclusions, and provide recommendations.
• Experience planning, executing, and managing large-scale community and member events.
• Strong understanding of branding, marketing strategy, and campaign performance measurement.
• Experience in financial services, banking, credit unions, or other regulated industries.
• Ability to write speeches and articles for publication that conform to prescribed style and format.
• Ability to effectively present information to management, public groups, and/or boards of directors.

Responsibilities

• Provide day-to-day leadership of marketing staff.
• Coordinate execution of the credit union’s marketing strategy under the direction of the Marketing Manager.
• Align departmental initiatives with the credit union’s strategic plan, business plan, and marketing objectives.
• Translate priorities into marketing campaigns, community outreach programs, events, financial education initiatives, and public relations activities.
• Work across departments and with external vendors to support business development and engagement that strengthen the credit union’s reputation, member relationships, and community impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager