Assistant Marketing Manager

Kiss Nail Products•Port Washington, NY

About The Position

The B2B Assistant Marketing Manager drives nail brand marketing initiatives across new product development, product launch readiness, sales enablement, promotional programs, market analysis, forecasting, and cross-functional project execution. The role works with marketing, product, sales, creative, innovation, finance, and operations teams to translate business priorities into actionable plans, lead launch deliverables, strengthen product commercialization, and provide effective sales-support tools. The position manages launch plans and timelines, guides the development of marketing assets, evaluates business performance, contributes to forecasts and budgets, improves marketing processes, and ensures timely, high-quality execution of B2B marketing initiatives.

Requirements

Bachelor of Arts in Business Administration/Management or Marketing.
2–4 years of relevant experience or industry exposure in a related field.
Microsoft Office skills.
English and Korean language skills.

Responsibilities

Lead day-to-day new product development launch activities, integrated timelines, product setup, sales notices, and cross-functional follow-up for new product introductions.
Track launch readiness, assess risks, resolve gaps, escalate issues, and ensure completion of required marketing assets and launch documentation.
Partner with product, innovation, design, display, sales, and operations teams to align priorities and deliver product commercialization.
Manage launch calendars, product information, and status reporting.
Develop and manage promotional marketing programs, content initiatives, and brand activation projects aligned with B2B customer needs and business objectives.
Translate marketing strategy into execution plans for marketing materials, promotional campaigns, and launch communications.
Lead prepack and promotional planning, including assortment reviews, sales-support materials, launch preparation, and stakeholder approvals.
Oversee marketing content and sales-support deliverables for internal stakeholders and business partners, ensuring brand consistency, accuracy, and timely delivery.
Evaluate sales trends, inventory, marketing performance, customer needs, and competitive activity to identify opportunities, risks, and recommended actions.
Prepare and present reports, business reviews, recommendations, and planning materials for leadership and stakeholder decision-making.
Contribute to forecasting and budget planning, monitor performance against targets, and recommend adjustments to improve marketing effectiveness and operational visibility.
Own and improve reporting tools, dashboards, and analytical resources supporting business planning, KPI management, and execution.
Lead development and coordination of sales notices, sales sheets, launch calendars, presentations, and supporting marketing documentation for new product launches.
Review and approve marketing materials for domestic and international stakeholders, ensuring commercial relevance, brand alignment, and accuracy.
Govern launch-related information, marketing records, shared files, and operational documentation to ensure accuracy, accessibility, and version control.
Prioritize and manage marketing deliverables and cross-functional requests, balancing business impact, resources, and deadlines.
Coordinate among marketing, sales, product, finance, creative, innovation, and operations teams to align priorities, responsibilities, and deadlines.
Manage international launch requirements, including sales-sheet coordination, sales notices, file readiness, and launch support activities.
Identify and lead process improvements, workflow documentation, training adoption, and organizational initiatives that increase efficiency and execution quality.
Maintain accurate project records, provide clear status updates, and proactively escalate risks, dependencies, and decisions requiring leadership attention.