Assistant Marketing Manager

Revlon Corporate•New York, NY

8d•$90,000 - $110,000•Hybrid

About The Position

The Assistant Marketing Manager supports the Marketing Director and VP in developing and executing global marketing plans for prestige skincare. The role helps shape franchise strategy, base-business activations, and new product launches, telling consistent brand stories across marketing touchpoints. It may also involve owning projects end-to-end on an ad hoc basis. The position contributes across product development, project management, launch toolkits, creative asset management, performance analysis, and team coordination. It works closely with cross-functional teams and regional markets to develop products and communications, manage assets and approvals, track business performance and spending, and deliver global marketing materials.

Requirements

Bachelor’s degree.
At least 2 years of marketing experience.
Strong accountability, agility, and responsiveness.
Willingness to take ownership of learning Revlon’s processes, systems, and regulations.
Strong time management, execution, and follow-up skills, with excellent attention to detail.
Excellent interpersonal skills and the ability to collaborate across functions and take initiative toward shared goals.
Ability to manage multiple projects simultaneously.
Computer proficiency and strong technical skills, including Excel and PowerPoint.
Ability to use web and third-party research to support or refute hypotheses.
Financial acumen, including the ability to interpret, build, and manipulate P&Ls for assigned projects.
Must be legally authorized to work in the United States without current or future visa support; Revlon cannot sponsor or transfer employment visas for this role.

Nice To Haves

Marketing experience in a global role.
Experience in prestige skincare and/or beauty.

Responsibilities

Assist the Global Marketing Director and VP with innovation from ideation through launch.
Develop new-product briefs for cross-functional teams, covering consumer insight, opportunity, objectives, strategies, concepts, pricing, cost structure, and business opportunity in partnership with Finance.
Identify consumer and clinical claims for product storytelling based on competition and new opportunities.
Lead preparation of Project Gate Materials (IDP) and supporting documents.
Coordinate with regions and incorporate stakeholder feedback where appropriate.
Monitor the industry and competitors for product, format, and claims inspiration, with particular focus on the US and China markets.
Identify and calendarize base-business re-supports and guide development of go-to-market toolkits.
Create concepts and communication strategies for storytelling, optimized for different platforms.
Initiate and track products and projects through project management systems.
Attend interdepartmental meetings, document project progress and commitments, and create product codes for new-product development.
Support timely execution of Global Marketing deliverables and maintain global market communications documents.
Respond to market requests and help markets obtain brand assets for local activations.
Manage launch toolkit elements, including claims processes, how-to materials, samples, copy points, and product images.
Coordinate promotional materials and campaign assets, and develop launch kits for countries.
Serve as a key liaison for markets on franchise assets; track usage and expiration of creative and ensure product shots are available.
Review and approve packaging and creative artwork, tracking stakeholder comments, concerns, and approvals.
Assist with creative briefs and contribute to developing and executing global brand assets and go-to-market toolkits.
Lead merchandising briefs and ensure materials are timely, within cost targets, and relevant to markets.
Route creative materials to internal stakeholders, including Legal, for alignment and approval.
Assess the brand in the context of the company, customers, and competition and make strategic recommendations for expansion or rationalization.
Measure and track performance against brand KPIs and volume, share, and profit objectives.
Monitor performance and recommend SKU rationalization.
Monitor new-launch feedback, including incrementality and cannibalization, and gather market data to identify actionable insights.
Support senior team members with daily tasks and coordinate agendas for Global Marketing-owned meetings.
Capture and distribute critical next steps and decisions to relevant stakeholders.
Track brand-support spending and monitor budget compliance.
Record and track vendor purchase orders and invoices where appropriate.
Lead timely updates to market communication tools on behalf of Global Marketing.

Benefits

Medical, dental, and vision benefits for employees and their families.
Company-paid basic life insurance.
Company-paid short-term disability insurance, available upon hire and providing a portion of base salary for up to 26 weeks if disabled.
Long-term disability.
Supplemental life insurance.
Flexible spending accounts.
Critical illness insurance.
Group legal benefits.
Identity theft protection.
401(k) Retirement Savings Plan.
Three weeks of vacation, prorated in the first year based on hire date.
Twelve paid holidays per calendar year.