Assistant Marketing Manager

Garratt Callahan Co•Burlingame, CA

1d•Onsite

About The Position

Garratt-Callahan is hiring a full-time Assistant Marketing Manager at its corporate headquarters in Burlingame, California. The company is a privately owned industrial water treatment chemical company operating since 1904, with five manufacturing plants in the continental United States and a sales force across the contiguous United States, Alaska, and the Caribbean. The role reports to and works under the direction of the Marketing Manager, supporting digital marketing, website and social media updates, marketing materials, reporting, and events. The listed salary is $90,000 to $115,000, depending on qualifications. The company describes its headquarters as having beautiful offices, skylights, an atrium, and secure parking, and offers full benefits. Garratt-Callahan is an equal opportunity employer and encourages applications from minorities, women, veterans, and individuals with disabilities.

Requirements

Bachelor’s degree in marketing or a related field.
At least 3 years of experience in B2B digital marketing or marketing coordination, or 7 years of experience in related fields.
Intermediate-to-expert proficiency with Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
Working knowledge of CRM systems such as HubSpot or Salesforce, and/or database management.
Hands-on experience managing digital advertising platforms such as Google Ads and Bing Ads, and social media marketing tools.
Strong analytical skills and ability to track and report ROI.
Excellent written and verbal communication skills.
Highly organized, detail-oriented, and able to manage multiple priorities.
Self-starter who can work independently and collaboratively.
Strong understanding of marketing KPIs and web traffic metrics.
Familiarity with MailChimp, Survey Monkey, and WordPress CMS.

Nice To Haves

Knowledge of and experience using AI platforms and prompts for image and content generation is described as extremely helpful.

Responsibilities

Implement, manage, and optimize digital marketing campaigns across Google Ads, Bing Ads, Facebook, and LinkedIn, including internal announcements and external campaigns such as recruiting.
Coordinate and update the company website using WordPress and maintain social media channels under the Marketing Manager’s guidance.
Track, analyze, and report the ROI of digital marketing efforts, including lead generation and customer engagement.
Manage and update print and digital marketing collateral in collaboration with the Marketing Administrator.
Research and recommend digital advertising opportunities aligned with target demographics.
Oversee timelines and deliverables for marketing initiatives as directed by the Marketing Manager.
Collaborate with sales teams to align marketing activities with lead-generation strategies.
Coordinate with Corporate Administration, HR, Recruiting, and Warehouse/Factory teams to ensure event logistics and promotional materials are delivered effectively.
Maintain CRM and internal ROI-tracking databases, including AS400 and Excel, and build custom reports as needed.
Use tools such as MailChimp and Survey Monkey for campaign outreach and feedback collection.
Coordinate promotional items and support trade show participation as needed.
Ensure marketing content adheres to brand standards and communicates effectively with diverse audiences.