Assistant Marketing Manager - Creative Operations
About The Position
The Assistant Marketing Manager – Creative Operations supports marketing efforts by partnering with stakeholders and internal creative resources to ensure design work fulfills Lowe’s strategic intent, is delivered on time, and stays on brand. The role project-manages creative production for digital channels against defined timelines and marketing initiatives, executing multiple projects simultaneously from brief through trafficking. The position coordinates project timelines, scope, forecasting, and logistics; collaborates with onshore and offshore cross-functional partners in a small pod or agile setting; and supports integrated marketing creative that meets key performance indicators. It works with Brand Marketing Managers as the creative project lead, coordinating approvals and handoffs to execution teams while keeping milestones on schedule. The role also helps ensure briefs provide sufficient direction, creative teams understand project requirements, and deliverables meet brand guidelines, specifications, and quality standards. The position is based at Lowe’s headquarters in Mooresville, North Carolina, and reports to the Manager of Creative Operations.
Requirements
- Bachelor’s degree in Marketing, Advertising, Economics, Statistics, Engineering, Business, or a relevant field.
- At least 2 years of overall marketing experience.
- At least 2 years of progressive campaign-management experience in a fast-paced corporate or agency environment.
- 2–5 years of experience managing production of integrated advertising campaigns across audio, digital, social, and web channels.
- Strong working knowledge of marketing project-management tools such as Workfront.
- Detailed comprehension of and experience with web, banner, social, email, and other advertising creative formats.
- Strong analytical skills and comfort analyzing data.
- Ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines.
- Well-versed in Workfront and Microsoft Office, specifically Excel and PowerPoint.
Responsibilities
- Coordinate project timelines, scope, future-work forecasting, and logistics, revising plans as needed.
- Manage multiple creative projects from brief through trafficking, including production for digital channels.
- Collaborate with onshore and offshore cross-functional partners in a pod or agile setting to support the marketing calendar and deliver integrated creative that meets key performance indicators.
- Align with stakeholders and Brand Marketing Managers on creative projects and approvals.
- Coordinate seamless handoffs between creative and Brand Marketing, ensuring milestones for briefing, internal review, marketing review, final approvals, and trafficking are met.
- Communicate with stakeholders about brief inputs to ensure they include the detail, insights, and direction needed for creative solutions.
- Collaborate with the internal creative studio to clarify brief inputs and execution requirements.
- Ensure deliverables meet brand guidelines, specifications, and quality standards before final handoff.
- Hold partners accountable to agreed processes while identifying opportunities to improve efficiency.
- Analyze data and apply problem-solving skills while managing projects and deadlines.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
