Assistant Marketing Manager - Creative Operations

Lowe's Companies, Inc.•Mooresville, NC
•Onsite

About The Position

The Assistant Marketing Manager – Creative Operations supports marketing efforts by partnering with stakeholders and internal creative resources to ensure design work delivers on Lowe’s strategic intent, on time and on brand. The role project-manages creative production for digital channels against defined timelines and marketing initiatives, executing multiple creative projects simultaneously from brief through trafficking. Based at Lowe’s headquarters in Mooresville, North Carolina, the position reports to the Manager of Creative Operations.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Economics, Statistics, Engineering, Business, or a relevant field, and 2+ years of overall marketing experience.
  • At least 2 years of progressive campaign management experience in a fast-paced corporate or agency environment.
  • 2–5 years of experience managing production of integrated advertising campaigns across audio, digital, social, and web channels.
  • Strong working knowledge of marketing project management tools such as Workfront.
  • Detailed comprehension of and experience with web, banner, social, email, and other advertising creative formats.
  • Strong analytical skills and comfort analyzing data.
  • Ability to thrive in a fast-paced environment while managing multiple projects and tight deadlines.
  • Well-versed in Workfront and the Microsoft Office suite, specifically Excel and PowerPoint.

Responsibilities

  • Coordinate project timelines, scope, forecasting, and logistics across multiple projects, revising plans as needed.
  • Collaborate with onshore and offshore cross-functional partners in a small pod or agile setting to deliver creative supporting the marketing calendar and aligned with key stakeholders and KPIs.
  • Partner with Brand Marketing Managers as creative Project Lead, managing handoffs and approvals between creative and Brand Marketing before materials are uploaded and sent to execution teams.
  • Ensure milestones are met, including briefing, internal review, marketing review, final approvals, and trafficking handoffs.
  • Communicate with stakeholders about brief inputs to ensure sufficient detail, insights, and direction for creative solutions.
  • Collaborate with the internal creative studio to clarify brief inputs and requirements for executing creative concepts.
  • Ensure deliverables meet brand guidelines, specifications, and quality standards before final handoff.
  • Hold partners accountable to agreed processes while adapting and identifying opportunities to improve efficiency.
  • Solve problems and work effectively both independently and collaboratively.
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