Assistant Manager (N/H) - SM

ASM Global•Fort Worth, TX

About The Position

The Assistant Manager develops and implements integrated event marketing plans and manages advertising, media, digital, social, public relations, promotional, and collateral activities supporting venue events and sales programs. The role works with the marketing manager, promoters, facility personnel, Event Services, Sales, outside advertisers, local businesses, and media partners to plan campaigns and events, coordinate marketing assets, and maximize outreach. The position also analyzes campaign and audience data, evaluates new technologies and service ideas, reports on results, and leads seasonal and part-time interns. Responsibilities and duties may change, and other marketing duties may be assigned. Candidates should bring strong communication, organization, creative, analytical, and time-management skills, along with graphic design ability and proficiency with relevant marketing, publishing, and digital tools. A bachelor's degree in Marketing is preferred but not required. Prior marketing or public relations experience in venue or event management is preferred; equivalent combinations of education and experience will be considered. The role requires operating a keyboard and moving around the facility, as well as hearing and speaking to use a two-way radio and telephone. Extended hours, weekends, and holidays may be required.

Requirements

Ability to multitask effectively across projects.
Sound business judgment and decision-making, reliability in meeting commitments, and ability to produce high-quality work under time and budget pressure.
Strong time-management, oral and written communication, and public-speaking skills.
Self-starter who can work with limited supervision; results-driven, motivated, enthusiastic, and able to meet deadlines.
Ability to listen openly to input and to give and receive constructive criticism.
Strong creative skills and an eye for visual composition.
Demonstrable graphic design skills, supported by a portfolio.
Proficiency with desktop publishing tools, including Adobe Photoshop, InDesign, and/or Illustrator.
Proficiency with SEO/SEM and Google Analytics optimization.
Proficiency with content management systems and general familiarity with web design.
Experience with social media tracking and capturing and editing video for social media and other platforms.
Strong communication skills and ability to read, write, and understand English.
Knowledge of Microsoft Office products, including Word, Excel, and PowerPoint; Adobe Creative Suite; digital media; and social networking platforms.
Ability to operate a keyboard and move around the facility, and to hear and speak for two-way radio and telephone use.
Ability to work extended hours, weekends, and holidays as required.

Nice To Haves

Bachelor's degree in Marketing.
Two to four years of experience in marketing or public relations within venue or event management; equivalent combinations of education and experience will be considered.
Live entertainment industry knowledge or background.
Experience with Adobe Photoshop, Illustrator, and Canva for promotional materials.

Responsibilities

Develop and implement integrated event marketing plans, including advertising, promotions, and public relations.
Manage advertising and media campaigns, prepare event advertising settlement information, and communicate with outside advertising partners.
Develop, produce, and distribute promotional and collateral materials supporting sales and marketing programs.
Assist the marketing manager with digital strategies and campaigns across social media accounts, websites, electronic newsletters and eblasts, venue marquees, and LED displays.
Create and manage digital and social advertising campaigns to support venue shows and events.
Create and distribute electronic newsletters and eblasts and maintain the user and subscriber database.
Create and supervise event marketing plans encompassing subscriptions, group sales, public relations, media placement, digital campaigns, direct mail, promotions, nonprofit opportunities, and traditional and nontraditional marketing.
Write copy for print, radio, and television spots.
Implement public relations campaigns, including pitching and scheduling interviews and appearances and executing on-site and off-site PR events.
Prepare and distribute company and event press releases and media alerts.
Manage and track facility marketing and advertising agreements.
Coordinate promotions and special events with promoters and facility personnel; work with Event Services on event planning, execution, and sponsorships.
Provide post-event reports, campaign analysis, and regular status reports.
Coordinate upcoming events with promoters and collect required marketing assets before events go on sale.
Oversee and order event, wayfinding, and sponsorship signage inside and outside the venue.
Follow ASM's management policies.
Build relationships with local businesses and media partners to maximize resources and outreach for programming.
Work with Sales to identify, analyze, and report current and historical trends and opportunities in convention markets.
Manage, track, and report on programmatic digital campaigns; evaluate new technology and product ideas and identify opportunities for innovation.
Assist with creating and updating digital assets and venue advertising and marketing collateral.
Analyze data from online marketing platforms, including web, email, and digital screens; assist with campaigns, lead-generation initiatives, and special projects.
Lead brainstorming, planning, and implementation of marketing plans.
Lead and manage seasonal and part-time interns.
Perform other marketing duties as assigned.