Assistant Manager (N/H) - SM

Legends Global•Fort Worth, TX

22h

About The Position

The Assistant Manager develops and implements integrated event marketing plans and manages advertising, media campaigns, public relations, digital strategies, promotional materials, signage, and event marketing programs. The role works with the marketing manager, event promoters, facility personnel, Event Services, and Sales to support venue events, convention markets, sponsorships, and sales initiatives. It also analyzes campaign and platform data, reports results, identifies opportunities for innovation, and leads marketing plan development and implementation. The position leads and manages seasonal and part-time interns and performs other marketing duties as assigned. The role requires strong creative, communication, organizational, and time-management skills, along with the ability to deliver high-quality work under tight time and budget constraints. Relevant experience in venue or event marketing or public relations is preferred. A bachelor’s degree in Marketing is preferred but not required; equivalent combinations of education and experience are considered.

Requirements

Bachelor’s degree in Marketing is preferred but not required; equivalent combinations of education and experience will be considered.
Two to four years of previous experience in venue management or event management in Marketing or Public Relations is preferred.
Ability to manage multiple projects effectively.
Strong business judgment and decision-making ability; reliability in delivering commitments; ability to produce a high quantity of quality work under time and budget pressure.
Strong time-management, oral and written communication, and public-speaking skills.
Ability to listen to executives, colleagues, and direct reports and consider feedback and critiques with an open mind.
Strong creative skills and an eye for visual composition.
Demonstrable graphic design skills supported by a portfolio.
Proficiency with desktop publishing tools, including Adobe Photoshop, InDesign, and/or Illustrator.
Proficiency with SEO/SEM and Google Analytics optimization.
Proficiency with content management systems and general familiarity with web design.
Experience with social media tracking.
Experience capturing and editing video for social media and other platforms.
Ability to meet deadlines and give and receive constructive criticism.
Ability to work independently with limited supervision.
Strong communication skills and ability to read, write, and understand English.
Knowledge of Microsoft Office products, including Word, Excel, and PowerPoint; Adobe Creative Suite; digital media; and social networking platforms.
Technological savvy.

Nice To Haves

Bachelor’s degree in Marketing.
Previous experience in venue management or event management in Marketing or Public Relations.
Live entertainment industry knowledge or background.
Familiarity with Adobe Photoshop, Illustrator, and Canva for promotional and collateral materials.

Responsibilities

Develop and implement integrated event marketing plans, including advertising, promotions, and public relations.
Manage advertising and media campaigns and prepare show settlement information for event advertising.
Manage development, production, and distribution of promotional and collateral materials for sales and marketing programs.
Assist the marketing manager with digital strategies and campaigns across social media accounts, websites, electronic newsletters and eblasts, venue marquees, and LED displays.
Create and manage digital and social advertising campaigns to support shows and events at each venue.
Design and distribute electronic newsletters and eblasts, and maintain the user and subscriber database.
Create and supervise event marketing plans covering subscriptions, group sales, public relations, media placement, digital campaigns, direct mail, promotions, nonprofit opportunities, and traditional and non-traditional marketing.
Coordinate with outside advertising partners on campaigns and write copy for print, radio, and television spots.
Implement event public relations campaigns, including pitching and scheduling interviews and appearances and planning on- and off-site PR events.
Prepare and distribute company and event press releases and media alerts.
Manage and track facility marketing and advertising agreements.
Coordinate promotions and special events with event promoters and facility personnel; work with Event Services on event planning, execution, and sponsorships.
Provide post-event reports, campaign analysis, and regular status reports.
Coordinate with promoters to collect marketing assets needed to put upcoming events on sale.
Oversee and order event, wayfinding, and sponsorship signage inside and outside the venue.
Follow ASM management policies.
Build relationships with local businesses and media partners to support programming and outreach.
Work with Sales to identify, analyze, and report current and historical trends and opportunities in convention markets.
Manage, track, and report on programmatic digital campaigns; evaluate new technology and product ideas and contribute to service offerings and innovation.
Assist with creating and updating digital assets and venue advertising and marketing collateral.
Analyze data from online marketing platforms, including web, email, and digital screens; assist with marketing campaigns, lead generation initiatives, and special projects.
Lead brainstorming, planning, and implementation of marketing plans.
Lead and manage seasonal and part-time interns.
Perform other marketing duties as assigned.