Assistant Manager, Marketing, Disney Theatrical Group

The Walt Disney Company•New York, NY

2d•Hybrid

About The Position

At Disney Theatrical Group, the culture is one of innovation, inclusion, collaboration, and creativity, aiming to tell compelling and enduring stories through live theater. The Assistant Manager, Marketing is responsible for supporting the day-to-day activities of DTG’s self-produced Broadway productions. This involves managing the details of marketing campaign implementation and assisting in coordinating the marketing, social, and creative services teams. The role requires an agile and collaborative individual with a deep passion for the Disney brand, Broadway, and live entertainment. Disney Theatrical Group, a division of The Walt Disney Studios, was formed in 1994 and operates under the direction of Andrew Flatt and Anne Quart. Globally, its ten Broadway titles, including The Lion King and Aladdin, have been seen by over 200 million theatregoers and have received numerous Tony® Awards. DTG also produces live stage shows through its license to Feld Entertainment, creates immersive location-based experiences like Mundo Pixar, and licenses musical titles for local, school, and community theatre productions through Music Theatre International.

Requirements

3+ years of marketing experience.
Strong project management skills.
Solid understanding of marketing and finance principles.
Proven success working with numbers and providing recommendations based on analysis.
Curious mindset and willingness to explore new outlets to tell our varying stories.
Solution-oriented perspective that manages change and challenge well.
Team player with a collaborative mindset.
Must be available to work onsite 4 days per week (Monday-Thursday).
Fridays are remote with flexibility to work onsite as needed.
Flexibility required to work outside of standard business hours.

Nice To Haves

Media planning experience (offline and online) preferred.

Responsibilities

Drive project with internal Creative Services team from initial request through project completion.
Develop and execute project briefs to ensure project goals and objectives are clearly defined and met for all parties.
Manage vendor relationships to facilitate the production of print and promotional materials.
Manage relationship with Asana, DTG’s marketing department project management tool, and build and refine process and workflow to ensure the department runs smoothly and efficiently.
Partner in implementing and refining marketing technology solutions to enhance team efficiency, data security, and campaign effectiveness.
Research and onboard new software partners, inclusive of service order negotiation and refinement.
Partner with DTG IT Team to lead technological innovation efforts, staying abreast of latest enterprise approved opportunities.
Together with Director, Marketing and external agencies manage strategic sponsorship, partnership and promotional initiatives that align with brand objectives and enhance marketing reach.
Execute projects and activations.
Provide on-site support at events, activations and performances, as needed.
Working with vendors and stakeholders, establish and track project budgets.
Partner with budget stakeholders on monthly actualizing activities.
Responsible for management and implementation of customer surveys.
In partnership with Director, Marketing and advertising agency develop and implement research strategies to help drive thoughtful campaigns to engage consumers and drive ticket sales.