Group Marketing Manager

Nexus Family Healing•Plymouth, MN

5h•Hybrid

About The Position

Nexus Family Healing is looking to hire a Group Marketing Manager to join their Marketing and Communication team. For more than 50 years, Nexus has empowered thousands of children, families, and adults to find hope and healing, growing from a single program in 1972 into a nationally recognized network across five states. As a progressive leader in youth and family mental health, Nexus is driven by a clear mission: to close gaps in care and create brighter futures for those they serve. The organization embraces diversity, promotes equity, and fosters inclusion, striving for its workforce to support and represent the diverse group of youth and families it serves. The Group Marketing Manager will direct a group of marketing communications professionals in the development and implementation of a portfolio of Nexus agencies marketing plans that support Nexus awareness, engagement, and revenue goals.

Requirements

Bachelor’s degree in Marketing, Communications, or related field.
7+ years of multi-disciplinary marketing experience.
3+ years account management or client relations.
Valid driver’s license required.
Must meet state regulating agency and Home Office driving requirements.

Nice To Haves

2+ years of supervisory or mentorship experience preferred.
Strong leadership skills and ability to develop team members.
Demonstrated success overseeing planning and implementing a marketing campaign.
Experience in behavior health, social services and or healthcare preferred.

Responsibilities

Lead the development and execution of a portfolio of agency marketing plans that drive awareness and generate leads for our services.
Serves as the primary strategic marketing contact for a portfolio of agencies across Nexus.
Maintains a deep understanding of agency and client needs and applies this knowledge to develop and execute effective marketing and communication strategies that lead others to our services.
Directs team members on multiple projects, on-going marketing efforts and the launch of new programs and services including media buys, social media channels, branding, collateral, website presence, media relations and stakeholder communications and strives to meet projects on time and within budget.
Identifies and monitors KPIs and uses insights and data, to analyze referral sources and the recruitment process of foster parents and program clients.
Defines opportunities for additional outreach or improvement in this space.
Work closely with agency leadership and the admissions team to understand needs, opportunities, or barriers to acquisition.
Identifies opportunities across agencies for cross-promotion of services to stakeholders, and collaboration and streamlining of team efforts.
Manages marketing budgets for specific service lines and agencies, working with agency leadership on a yearly basis to establish budgets that align with agency goals.
Build relationships with key industry partners and communities we serve.
Identifies key community stakeholders and partners across managed portfolio who are an integral part of our ecosystem such as foster parents, industry partners, community partners and media and develops on-going outreach efforts.
Supports the development team by raising awareness for our organization and providing marketing support to development initiatives including development, marketing and fundraising events and campaigns.
Supports leaders in legislative efforts as it relates to marketing and communication needs.
Supports VP Marketing and Strategy on media outreach efforts to garner earned media within agency communities.
Increase visibility of our organization and our expertise through targeted outreach and development of content marketing using tools such as webinars, podcasts, blogs, infographics, speaking engagements and community events.
Leads team resources in identifying opportunities for key staff to raise profile in our communities as thought leaders.
Evaluates and coordinates event and speaking engagement opportunities and industry presence and works with subject matter experts to develop presentations and collateral to be used at internal and external events.
Identifies impact stories across the portfolio on a regular basis.
Leads assigned marketing initiatives for overall Nexus Family Healing organization.
Drives key marketing initiatives, products, processes that provide service, and elevate Nexus brand and our function within the organization.
Upholds organizational brand standards and actively participates in brand evolution as needed.
Manages Nexus-wide ecommerce platform and uniform processes.
Acts as marcom lead for rollout of new programs and agencies.
Researches new and emerging marketing channels, techniques and approaches; seeks out and learns new skills to enhance the performance of the marketing team and department.
Ensures effective allocation of team resources to meet organizational needs.