Group Product Manager, THV Marketing

Edwards Lifesciences • Irvine, CA

1d • $145,000 - $205,000

About The Position

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. How you'll make an impact: Lead therapy‑development strategy by designing and executing comprehensive plans that expand awareness of aortic stenosis, accelerate diagnosis, and increase appropriate referrals for TAVR therapy. Identify and remove barriers to treatment by partnering with field teams to understand workflow, capacity, and pathway gaps that prevent eligible patients from receiving timely care. Customer VOC to shape therapy‑development initiatives, validate unmet needs, and ensure alignment with evolving clinical practice. Develop awareness and education campaigns grounded in clinical evidence, indication expansion, real‑world insights, and regional needs to elevate disease recognition. Create programs that support care‑pathway optimization, including referral‑building initiatives, multidisciplinary team engagement, and tools that help sites identify, triage, and manage untreated severe AS patients. Drive development of therapy‑focused collateral and educational resources to enable field teams to address clinical, operational, and economic barriers. Enable the field for therapy‑development success through training on messaging, referral‑pathway insights, competitive positioning, and best practices for expanding therapy adoption. Analyze clinical, market, and pathway data to identify regional gaps in diagnosis, referral, and treatment rates — and translate insights into actionable therapy‑development strategies. Integrate cross‑functional strategies to elevate the organization’s capability in therapy development, patient‑pathway optimization, and market‑expansion strategy. Create effective customer segmentation and prioritization strategies and execution plans

Requirements

• Bachelor's Degree in related field with 10 years of experience or Master's Degree or equivalent in a related field with 8 years of experience working in sales, marketing, or healthcare industry
• Required based on Edwards criteria

Nice To Haves

• Proven project‑management excellence and ability to lead complex, cross‑functional initiatives
• Excellent experience in commercial marketing within medical device
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Recognized as an expert in own area with specialized depth within the organization
• Expert understanding of related aspects of marketing concepts and principles
• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast-paced environment
• Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
• Consult in project setting within specific marketing area
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Responsibilities

• Lead therapy‑development strategy by designing and executing comprehensive plans that expand awareness of aortic stenosis, accelerate diagnosis, and increase appropriate referrals for TAVR therapy.
• Identify and remove barriers to treatment by partnering with field teams to understand workflow, capacity, and pathway gaps that prevent eligible patients from receiving timely care.
• Customer VOC to shape therapy‑development initiatives, validate unmet needs, and ensure alignment with evolving clinical practice.
• Develop awareness and education campaigns grounded in clinical evidence, indication expansion, real‑world insights, and regional needs to elevate disease recognition.
• Create programs that support care‑pathway optimization, including referral‑building initiatives, multidisciplinary team engagement, and tools that help sites identify, triage, and manage untreated severe AS patients.
• Drive development of therapy‑focused collateral and educational resources to enable field teams to address clinical, operational, and economic barriers.
• Enable the field for therapy‑development success through training on messaging, referral‑pathway insights, competitive positioning, and best practices for expanding therapy adoption.
• Analyze clinical, market, and pathway data to identify regional gaps in diagnosis, referral, and treatment rates — and translate insights into actionable therapy‑development strategies.
• Integrate cross‑functional strategies to elevate the organization’s capability in therapy development, patient‑pathway optimization, and market‑expansion strategy.
• Create effective customer segmentation and prioritization strategies and execution plans

Benefits

• Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees