Group Product Manager TMTT US Marketing

Edwards Lifesciences • Irvine, CA

1d • $145,000 - $205,000 • Onsite

About The Position

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. This is an exciting opportunity for an exceptional marketing and strategy professional with prior medical device experience to join a growing team that is boldly designing transcatheter mitral and tricuspid therapies from the ground up. Edwards Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is dedicated to solving the complex challenges of mitral and tricuspid disease in order to transform treatment and significantly improve patients’ lives. Join our team and make your mark as we work to change the standard of care for millions of patients suffering from the effects of valvular heart disease. How you will make an impact: Develop and lead in the execution of commercial, downstream marketing strategies for the EVOQUE transcatheter tricuspid valve replacement system in partnership with sales, marketing, and training teams to achieve or exceed business goals. Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for product launches or programs and initiatives Lead US downstream product marketing activities, including generation of product materials and programs to support launch and commercialization strategies (e.g. marketing campaigns, marketing collateral, sales team tools, customer engagement programs, and communication plans) Lead US downstream digital marketing activities, including creation and execution of account-based marketing and overall digital strategy (social, email, website, ads, etc.) Drive marketing collateral through all relevant legal and regulatory approval processes with effective collaboration with cross-functional stakeholders Lead major projects for the Congress Management process (developing symposium content, customer events, and marketing collateral) Build relationships with key customers and field team members to inform product marketing strategy and understand current market environment and competition Define and build a body of clinical and economic evidence that supports the regional value proposition Partner with global marketing teams to ensure appropriate alignment of commercial strategies. Establish credibility, serving as a subject matter expert (SME) on product, championing and communicating on the therapy both internally and externally Collaborate closely with key stakeholders and cross functional partners to define and support the development and communication of a body of clinical, economic, and technical evidence Track competitive activities and market trends; Execute market research as needed Lead significant process or corporate initiatives that impact and bring value to the marketing organization Other Incidental Duties This is an on-site role based in our corporate headquarters in Irvine, CA. The role will require up to 40% travel.

Requirements

• Bachelor's Degree in related field
• Minimum of 10 years of related experience working in marketing or healthcare industry or Master's Degree with a minimum of 8 years of related experience working in marketing or healthcare industry

Nice To Haves

• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Recognized as an expert in own area with specialized depth within the organization
• Skilled at taking disparate pieces of complex data, and using that data to form recommendations and a cohesive strategy that can be easily communicated to others
• Expert understanding of related aspects of marketing concepts and principles
• Extensive understanding of broad market research designs, develops market research programs and demonstrates an in-depth understanding of commercial goals behind research
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast paced environment
• Strict attention to detail
• Ability to manage competing priorities in a fast paced environment
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Responsibilities

• Develop and lead in the execution of commercial, downstream marketing strategies for the EVOQUE transcatheter tricuspid valve replacement system in partnership with sales, marketing, and training teams to achieve or exceed business goals.
• Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
• Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for product launches or programs and initiatives
• Lead US downstream product marketing activities, including generation of product materials and programs to support launch and commercialization strategies (e.g. marketing campaigns, marketing collateral, sales team tools, customer engagement programs, and communication plans)
• Lead US downstream digital marketing activities, including creation and execution of account-based marketing and overall digital strategy (social, email, website, ads, etc.)
• Drive marketing collateral through all relevant legal and regulatory approval processes with effective collaboration with cross-functional stakeholders
• Lead major projects for the Congress Management process (developing symposium content, customer events, and marketing collateral)
• Build relationships with key customers and field team members to inform product marketing strategy and understand current market environment and competition
• Define and build a body of clinical and economic evidence that supports the regional value proposition
• Partner with global marketing teams to ensure appropriate alignment of commercial strategies.
• Establish credibility, serving as a subject matter expert (SME) on product, championing and communicating on the therapy both internally and externally
• Collaborate closely with key stakeholders and cross functional partners to define and support the development and communication of a body of clinical, economic, and technical evidence
• Track competitive activities and market trends; Execute market research as needed
• Lead significant process or corporate initiatives that impact and bring value to the marketing organization
• Other Incidental Duties

Benefits

• Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees