Assistant Manager, Marketing, Disney Theatrical Group

The Walt Disney Company • New York, NY

21h • Hybrid

About The Position

At Disney Theatrical Group we strive to create a culture of innovation, inclusion, collaboration, and creativity. Stories shape how we see ourselves and everyone around us. As storytellers, we have the power to not only uplift and inspire, but also to champion the spectrum of voices in our world. If you want to help tell compelling and enduring stories through live theater, we want to hear from you. The Assistant Manager, Marketing is responsible for working with the Marketing team on all aspects of day-to-day activities required to successfully support DTG’s self-produced Broadway productions. This position will work with the team to manage the detail required to implement marketing campaigns and assist in managing the collective efforts of the marketing, social and creative services teams. This role thrives in an agile and collaborative environment, and has a deep passion for the Disney brand, Broadway and live entertainment.

Requirements

• 3+ years of marketing experience.
• Media planning experience (offline and online) preferred.
• Strong project management skills.
• Solid understanding of marketing and finance principles.
• Proven success working with numbers and providing recommendations based on analysis.
• Curious mindset and willingness to explore new outlets to tell our varying stories.
• Solution-oriented perspective that manages change and challenge well.
• Team player with a collaborative mindset.
• Must be available to work onsite 4 days per week (Monday-Thursday). Fridays are remote with flexibility to work onsite as needed.
• Flexibility required to work outside of standard business hours.

Responsibilities

• Drive project with internal Creative Services team from initial request through project completion.
• Develop and execute project briefs to ensure project goals and objectives are clearly defined and met for all parties.
• Manage vendor relationships to facilitate the production of print and promotional materials.
• Manage relationship with Asana, DTG’s marketing department project management tool, and build and refine process and workflow to ensure the department runs smoothly and efficiently.
• Partner in implementing and refining marketing technology solutions to enhance team efficiency, data security, and campaign effectiveness.
• Research and onboard new software partners, inclusive of service order negotiation and refinement.
• Partner with DTG IT Team to lead technological innovation efforts, staying abreast of latest enterprise approved opportunities.
• Together with Director, Marketing and external agencies manage strategic sponsorship, partnership and promotional initiatives that align with brand objectives and enhance marketing reach.
• Execute projects and activations.
• Provide on-site support at events, activations and performances, as needed.
• Working with vendors and stakeholders, establish and track project budgets.
• Partner with budget stakeholders on monthly actualizing activities.
• Responsible for management and implementation of customer surveys.
• In partnership with Director, Marketing and advertising agency develop and implement research strategies to help drive thoughtful campaigns to engage consumers and drive ticket sales.

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees