Assistant General Manager

KidStrong Virginia Beach • Virginia Beach, VA

18d

About The Position

The Assistant General Manager is the center’s second-in-command and works closely with the General Manager to foster a culture of learning and development for coaches and families, deliver strong business results, support sales performance, and lower member attrition. This role provides a welcoming, engaging leadership presence and helps deliver an exceptional experience for children, families, and team members.

The position combines center operations, sales, staff development, and coaching. The Assistant General Manager supports center initiatives, relationships with families, events, lead management, coach training and evaluation, and implementation of KidStrong’s curriculum. When the General Manager is off, the Assistant General Manager serves as Manager on Duty. The role has no direct reports and works closely with center team members, families, leadership, and KidStrong HQ team members.

The typical schedule includes four weekdays and one weekend shift, with specific hours depending on the center’s needs. Coaching duties are approximately 5–10 hours per week. The work is physically intensive and may involve moving multiple miles during a shift, lifting and repeatedly moving equipment weighing up to 25 pounds, and working physically with children to support proper technique and safety.

Requirements

• Athletic or coaching background and experience working with or coaching children ages 15 months to 11 years; passion for working with children is non-negotiable.
• Comfort speaking with parents and guardians about a variety of topics.
• Achieve Coach Certification through the HQ Training and Certification team.
• Complete training through LearnUpon as required by the HQ Training and Certification team.
• Practical work experience with Google and Microsoft platforms.
• Intermediate knowledge of physiology, exercise techniques, and body mechanics.
• CPR certified.
• Ability to work in a physically intensive environment, including moving through classes, covering multiple miles in a shift, and lifting and repeatedly moving equipment weighing up to 25 pounds.
• Comfort physically working with children to support proper technique and ensure student safety.

Nice To Haves

• Prior experience as a pediatric occupational or physical therapist.
• Previous management experience.
• Experience with systems and platforms such as ZenPlanner, LearnUpon, CareerPlug, and ADP.

Responsibilities

• Understand the center’s key performance indicators and financials to make informed and responsible business decisions.
• Build and maintain relationships with KidStrong families, align interactions with core values, and provide exceptional customer service.
• Oversee center initiatives, including maintenance, training, and brand consistency.
• Perform daily, weekly, and monthly cleaning and maintenance of the center.
• Communicate coach schedule changes using appropriate scheduling and communication platforms.
• Sell and schedule camps, parties, and other events to maximize center profitability.
• Manage leads in the center’s CRM by conducting call drives to new and existing leads.
• Finalize sales and bookings generated through the online self-sign-up flow.
• Source and attend local events to increase brand awareness and generate leads and memberships.
• Foster a coaching culture and continuously assess and document coaches using the KidStrong Coach DNA profile and class quality.
• Partner with the General Manager to onboard, manage, train, and evaluate coaching candidates.
• Support staff’s ongoing professional development through LearnUpon.
• Communicate professionally with co-workers through Slack and email, including periodically checking messages when away from the center.
• Coach students using an evolving curriculum focused on brain, physical, and character development for children from walking age to approximately 11 years old, as business needs require.
• Understand and clearly communicate the rationale behind the KidStrong curriculum.
• Demonstrate and manage implementation of programming and curriculum elements.
• Use the KS Coaches App to record and provide data, including attendance and awards.
• Work physically with children to support proper technique and student safety.
• Serve as Manager on Duty when the General Manager is off.

Benefits

• Company parties
• Employee discounts
• Flexible schedule
• Free uniforms

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed