Assistant Director, Product Content

Northwestern Mutual • Milwaukee, WI

3d • $118,960 - $178,440

About The Position

Northwestern Mutual is seeking an experienced product content leader to lead content strategy and creation across Risk, Wealth, and Planning/Integrated Solutions. The role brings product visibility and sentiment to life through thought leadership, commentary, webinars, and video, while leading a team of senior content strategists aligned to product lines.

The Assistant Director defines the product content strategy and roadmap; oversees thought leadership, wealth commentary, and other product content; and owns the webinar and video programs. The position partners with product, sales enablement, and compliance teams to support accurate, timely, approval-ready content. It also measures product visibility and sentiment, connects content output to pipeline and adoption signals, and guides content renewals.

Northwestern Mutual describes itself as a best-in-class company that puts clients' interests at the center of its work and welcomes talented individuals of all backgrounds as an equal opportunity employer.

Requirements

• At least 8 years of experience in product or solutions content or content marketing.
• At least 3 years of experience leading teams.
• Demonstrated ability to translate complex products into clear customer value.
• Experience running webinar and expert-commentary programs.
• Content management skills, including ensuring content is healthy, accessible, functional, and clear to end users and internal audiences.
• Customer-centricity: applying a customer-first mindset to design and continuously improve solutions, systems, processes, and services that support enterprise strategy and business outcomes.
• Learning agility and critical thinking: continuously pursuing relevant knowledge, identifying opportunities, executing solutions, measuring impact, and improving practices based on feedback, lessons learned, and market trends.
• Business influence: collaborating, communicating, and influencing direct reports, stakeholders, and other business functions based on marketplace, organizational, and client understanding.

Nice To Haves

• Familiarity with wealth, risk, or insurance subject matter.
• Knowledge of Northwestern Mutual insurance products, including their general components, characteristics, principles, philosophy, and advantages.

Responsibilities

• Define the product content strategy and roadmap across Risk, Wealth, and Planning/Integrated Solutions.
• Oversee product thought leadership, wealth commentary, and other product content.
• Own the product webinar program, from topic selection through promotion and follow-up.
• Own product video strategy and content, including explainer and advisor videos.
• Lead senior content strategists aligned to product lines and balance team capacity across priorities.
• Partner with product, sales enablement, and compliance teams to ensure content accuracy, timeliness, and approval readiness.
• Measure product visibility and sentiment and connect content output to pipeline and adoption signals.
• Own measurement and reporting and guide content renewals.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed