Assistant Director, Product Content
About The Position
Northwestern Mutual is seeking an experienced product content leader to lead content strategy and creation across Risk, Wealth and Planning/Integrated Solutions. The role brings product visibility and sentiment to life through differentiated thought leadership, commentary, webinars and video, while leading a team of senior content strategists aligned to product lines. The Assistant Director will define the product content strategy and roadmap; oversee product thought leadership, wealth commentary and other content; and lead webinar and video programs. The role partners with product, sales enablement and compliance teams to ensure content accuracy, timeliness and approval readiness. It also measures product visibility and sentiment, connects content output to pipeline and adoption signals, owns reporting, and guides content renewals.
Requirements
- At least 8 years of experience in product or solutions content or content marketing.
- At least 3 years of experience leading teams.
- Demonstrated ability to translate complex products into clear customer value.
- Experience running webinar and expert-commentary programs.
- Content management skills, including ensuring content is healthy, accessible, functional and clear to end users and internal audiences.
- Customer-centricity skills, including improving solutions, systems, processes and services to support enterprise strategy and business outcomes.
- Learning agility and critical-thinking skills, including continuous learning, identifying opportunities, executing solutions, measuring impact and improving practices based on feedback and market trends.
- Business influence skills, including collaborating with and influencing direct reports, stakeholders and other business functions as a people manager.
Nice To Haves
- Familiarity with wealth, risk or insurance subject matter.
- Knowledge of Northwestern Mutual insurance products, including their components, characteristics, principles, philosophy and advantages.
Responsibilities
- Define the product content strategy and roadmap across Risk, Wealth and Planning/Integrated Solutions.
- Oversee product thought leadership, wealth commentary and other product content.
- Own the product webinar program, from topic selection through promotion and follow-up.
- Own product video strategy and content, including explainer and advisor videos.
- Lead senior content strategists aligned to product lines and balance team capacity across priorities.
- Partner with product, sales enablement and compliance teams to ensure accuracy, timeliness and approval readiness.
- Measure product visibility and sentiment and connect content output to pipeline and adoption signals.
- Own measurement and reporting and guide content renewals.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
