Assistant Director of Online Recruitment

The Ohio State University • Columbus, OH

2d • Onsite

About The Position

Reporting to an Ohio State Online Recruitment Director or Associate Recruitment Director and serving as a leader within the recruiting team, the Assistant Director of Online Recruitment plays a key role in shaping and accelerating online recruitment strategies, directing the development of a team of recruiters, and serving as a liaison between college and university personnel for online student recruitment. The Assistant Director of Online Recruitment works with their team to provide leadership and direction of recruitment activities of individual recruiters for assigned online programs. This person will be an excellent salesperson who understands how to sell and convert prospective students on attending an online program at Ohio State. The Assistant Director will develop strategies for their assigned programs that work within existing recruitment strategies for student enrollment, communication to prospects who have expressed interest in an Ohio State online program and bring ideas to help evolve the admissions process to achieve enrollment goals. This person will have a thorough understanding of student recruitment tactics to help implement processes to drive lead conversion. They will train their teams on different sales strategies and how to support prospects on their journey to enrolling in an online program. The Assistant Director will develop ways to ensure the prospect experience is always a positive one as their team works to engage prospects, qualify candidates, explain academic programs and assess a prospect’s fit with their stated program of interest. A critical component of this will be developing and tracking key performance indicators related to student recruitment. The Assistant Director will be expected to analyze and look for gaps within the recruitment funnel of their programs to drive continuous improvement. For new online programs, the Assistant Director will help identify what is needed to get the program ready to recruit new students and working within the enterprise to be ready to accept applications for the program. The Assistant Director of Online Recruitment will work closely with their assigned online marketing team to ensure leads that are coming in are good quality as well as ways to help continue to encourage applicants to move through the application funnel. They will work closely with their assigned online reenrollment team as applicants confirm and become ready to enroll as students with any additional help these prospects may need or if they are choosing to defer their confirmation. This person will partner as needed with college partners and central admissions groups to ensure the online student fits into university processes and colleges understand what their potential student pool looks like.

Requirements

• Bachelor’s degree or 4 years’ relevant experience in lieu of a bachelor's degree
• 5 years in sales, recruitment, communication or related field.
• Experience in recruiting or sales.
• Experience creating a positive prospective student experience.
• Experience working cross-functionally within an organization.
• Broad knowledge and expertise in sales tactics.
• Experience selling an expensive, nontangible/service product in a virtual environment.
• Understanding of the recruitment funnel.
• Experience working with marketing and an inside sales team.
• Experience in strategy development.
• Experience in process creation.
• Experience collaborating across a large organization.

Nice To Haves

• Master’s degree in relevant discipline preferred.
• 8 years of experience preferred.
• Experience in online higher education recruitment.
• Experience working with nontraditional, online prospects in a recruitment funnel.
• Experience managing people.
• Experience working across levels within an organization.
• Deeper knowledge and experience of the required areas.

Responsibilities

• Shape and accelerate online recruitment strategies.
• Direct the development of a team of recruiters.
• Serve as a liaison between college and university personnel for online student recruitment.
• Provide leadership and direction of recruitment activities for assigned online programs.
• Develop strategies for assigned programs to achieve enrollment goals.
• Implement processes to drive lead conversion.
• Train teams on sales strategies and prospect support.
• Develop ways to ensure a positive prospect experience.
• Develop and track key performance indicators related to student recruitment.
• Analyze recruitment funnels to drive continuous improvement.
• Identify needs for new online programs to be ready for recruitment.
• Work closely with the online marketing team to ensure lead quality and encourage applicants through the funnel.
• Work closely with the online reenrollment team to assist prospects with enrollment or deferral.
• Partner with college partners and central admissions groups to ensure online student fit within university processes.

Benefits

• Medical, dental and vision coverage, with Ohio State paying a significant portion of the cost.
• Paid time off, including sick and vacation time and 11 holidays.
• State retirement plan or an alternative retirement plan, both with generous employer contributions.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager