Assistant Director, Marketing and Social Media Strategy
About The Position
The Assistant Director, Marketing and Social Media Strategy develops and leads an integrated digital and social media strategy aligned with the Memphis Tigers brand, departmental values, communications objectives, and growth goals. The role oversees social media content across all 19 sport programs and supports storytelling, fundraising, community engagement, special events, and department-wide initiatives. The position develops digital marketing and social media campaigns, manages paid social advertising, evaluates performance, and provides reporting and recommendations. It also produces and manages podcasts and other long-form digital content, coordinates creative projects with the graphic design team, and recruits and coordinates student interns. The Assistant Director serves as a liaison to campus partners and vendors, supports digital platform operations, and assists with athletics licensing and brand management. The role coordinates content calendars, production schedules, project timelines, workflows, and reporting while collaborating with marketing, communications, creative, and other departmental teams. Nights, weekends, holidays, and extensive travel during basketball season may be required. The role requires authorization to work in the U.S.; employment visa sponsorship is unavailable.
Requirements
- Bachelor's degree in marketing, communications, sport management, or a related field.
- Minimum of 1–3 years of progressively responsible experience in marketing, communications, social media, or a related field.
- Demonstrated experience working with collegiate athletics or a professional sports organization.
- Excellent writing, editing, and verbal communication skills.
- Ability to manage multiple projects and competing deadlines in a fast-paced environment.
- Strong organizational skills and attention to detail.
- Ability to establish and maintain effective working relationships with coaches, student-athletes, administrators, media, and external partners.
- Ability to work nights, weekends, and holidays, including extensive travel during the basketball season.
- Proficiency with Microsoft Office and common communications, statistics, and digital media platforms.
- Authorization to work in the U.S.; the employer is unable to sponsor or take over sponsorship of an employment visa.
Responsibilities
- Develop and lead an integrated digital and social media strategy aligned with Memphis Tigers branding, departmental values, communications objectives, and growth goals.
- Oversee social media content planning, creation, and execution across platforms for all 19 sport programs and department-wide initiatives.
- Develop and maintain an annual content calendar; plan and write daily and weekly content; coordinate platform-specific posts, captions, stories, and digital communications.
- Collaborate with sport-specific content creators and marketing, communications, creative, ticketing, and other departmental teams to align messaging and support campaigns.
- Monitor social media trends, platform updates, and industry best practices to identify opportunities for innovation, audience growth, and engagement.
- Develop, execute, and evaluate digital marketing and social media campaigns supporting departmental priorities, ticket sales, fan engagement, revenue generation, and brand growth.
- Manage paid social media advertising campaigns, including Meta, covering strategy, audience targeting, budget allocation, timelines, and vendor coordination.
- Track, analyze, and report campaign performance, social media engagement, audience growth, paid media results, and sponsored content; provide recommendations to stakeholders and partners.
- Establish repeatable and measurable processes for content production, campaign execution, and performance evaluation.
- Support integrated marketing initiatives through data collection, performance tracking, and optimization.
- Develop, produce, and manage podcast series and other long-form digital content.
- Oversee podcast planning, production schedules, guest coordination, recording, editing, distribution, and promotion.
- Collaborate with the Director of Graphic Design and creative team to maintain and enhance the Memphis Athletics brand and consistent visual identity.
- Coordinate graphic design and digital content projects, timelines, and deliverables to ensure accuracy, adherence to brand standards, and timely completion.
- Recruit, develop, and coordinate student interns assisting with graphic design, digital content creation, and related creative projects.
- Liaise with campus partners and third-party vendors, including Paciolan and Tagboard, on digital platform operations, content distribution, and departmental initiatives.
- Coordinate with stakeholders and vendors to improve digital tools, workflows, content delivery, and audience engagement.
- Assist the Executive Associate Athletic Director with athletics licensing and brand management, including coordinating and reviewing materials involving Memphis Tigers trademarks, logos, and other licensed brand assets.
- Support compliance with brand standards and licensing requirements across digital, creative, and promotional materials.
- Coordinate content calendars, production schedules, project timelines, and departmental deliverables.
- Maintain workflows, content management systems, reporting processes, and project tracking tools.
- Collaborate across departments to support integrated campaigns, internal brand storytelling, and athletics objectives.
- Provide reporting, project coordination, and operational support for digital marketing and communications priorities.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
