Assistant Brand Manager, Café Bustelo

J.M. Smucker Co•Orrville, OH

13d•Hybrid

About The Position

Café Bustelo is one of the fastest growing brands in coffee with exciting growth plans. A strategic focus for the JM Smucker Company, the brand provides tremendous opportunity for motivated marketing professionals to be part of something special – driving a fast-growing, leading brand at a multi-billion-dollar CPG company.

Requirements

Bachelor’s degree is required (Marketing or Business degree is preferred)
2 years of relevant CPG brand marketing experience
Experience manipulating/analyzing syndicated data (preferably IRI or Nielsen) to tell a marketing story and/or make recommendations about the business
Experience with Excel, Word, PowerPoint
Detail Oriented
Data/system knowledgeable/savvy
Strong communication and leadership skills
Demonstrated analytical strength
Experience tracking & optimizing business results, driving projects with cross functional excellence

Nice To Haves

Latin or multi-cultural brand knowledge

Responsibilities

Evaluates data and market trends impacting the business to develop strong recommendations and strategies.
Develops actionable insights and strong roadmaps through close collaboration with base brand team, sales, and insights/reporting team.
Catalog relevant competitive and consumer information relating to respective categories (IRI Panel Data, NPD, Consumer Studies, etc.) to feed the business planning process.
Support Senior Brand Manager in leading development of annual brand plans and marketing objectives, including gaining alignment up to the VP level on all strategies and recommended initiatives.
Identify growth opportunities for the portfolio, showcasing size of prize and significance to gain buy-in.
Develop road-map for long-term success of total portfolio.
Assisting in development & tracking of long-range and annual operating plan.
Partner with CCB and Sales to develop channels strategies including implications for assortment, merchandising, pricing and sizing, new business opportunities, and tracking of new item distribution and performance.
Collaborate with cross-functional partners in the development of new product ideas and platforms, product improvements or value engineering, and new product activation strategies, taking approved projects through the Stage Gate process.
Work with Creative Services and graphics agency to optimize and bring new packaging graphics to market that support brand positioning.
Manage Marketing budgets.
Foster, contribute and lead, as appropriate, communication flow across disciplines.
Understand data reporting systems including Circana.
Service ad hoc information requests from Marketing Team.
Handle one-off tasks / projects that pop up throughout the year.