Assistant Brand Manager, Café Bustelo

J.M. Smucker CoOrrville, OH
Hybrid

About The Position

Café Bustelo is one of the fastest growing brands in coffee with exciting growth plans. A strategic focus for the JM Smucker Company, the brand provides tremendous opportunity for motivated marketing professionals to be part of something special – driving a fast-growing, leading brand at a multi-billion-dollar CPG company.

Requirements

  • Bachelor’s degree is required (Marketing or Business degree is preferred)
  • 2 years of relevant CPG brand marketing experience
  • Experience manipulating/analyzing syndicated data (preferably IRI or Nielsen) to tell a marketing story and/or make recommendations about the business
  • Experience with Excel, Word, PowerPoint
  • Detail Oriented
  • Data/system knowledgeable/savvy
  • Strong communication and leadership skills
  • Demonstrated analytical strength
  • Experience tracking & optimizing business results, driving projects with cross functional excellence

Nice To Haves

  • Latin or multi-cultural brand knowledge

Responsibilities

  • Evaluates data and market trends impacting the business to develop strong recommendations and strategies.
  • Develops actionable insights and strong roadmaps through close collaboration with base brand team, sales, and insights/reporting team.
  • Catalog relevant competitive and consumer information relating to respective categories (IRI Panel Data, NPD, Consumer Studies, etc.) to feed the business planning process.
  • Support Senior Brand Manager in leading development of annual brand plans and marketing objectives, including gaining alignment up to the VP level on all strategies and recommended initiatives.
  • Identify growth opportunities for the portfolio, showcasing size of prize and significance to gain buy-in.
  • Develop road-map for long-term success of total portfolio.
  • Assisting in development & tracking of long-range and annual operating plan.
  • Partner with CCB and Sales to develop channels strategies including implications for assortment, merchandising, pricing and sizing, new business opportunities, and tracking of new item distribution and performance.
  • Collaborate with cross-functional partners in the development of new product ideas and platforms, product improvements or value engineering, and new product activation strategies, taking approved projects through the Stage Gate process.
  • Work with Creative Services and graphics agency to optimize and bring new packaging graphics to market that support brand positioning.
  • Manage Marketing budgets.
  • Foster, contribute and lead, as appropriate, communication flow across disciplines.
  • Understand data reporting systems including Circana.
  • Service ad hoc information requests from Marketing Team.
  • Handle one-off tasks / projects that pop up throughout the year.
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