Asset Management/Marketing Manager

Ford Motor • Dearborn, MI

5d • Hybrid

About The Position

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford. In this position, you will be responsible for the end-to-end marketing, branding, and communications strategy for Ford Customization focused on Dealer Channel and Dealer Installed Options (DIO). While we maintain a strong presence in the production channel (factory-fit), your primary focus will be driving massive growth in the Aftermarket Channel. You will lead the charge with engaging the Ford Accessory Distributors and Dealer network to drive the Go-To-Market marketing initiatives to deliver accessory growth in the dealer showroom.

Requirements

• Minimum Bachelors Degree
• 5+ years of experience with creative marketing management, development of agency briefs, management of large agency staff
• 5+ years of experience with strong organizational skills to manage numerous team members, multiple complex projects and deliver superior results on a timely basis
• 5+ years of experience with strong interpersonal and teamwork skills to lead team and develop employees
• Strong written & verbal skills to prepare, present, & communicate project status and results to senior leaders
• Strong decision-making skills
• Strong computer skills, including Excel, Word, PowerPoint and SharePoint
• Understanding of Vehicle Personalization and Ford Racing Parts business
• Ability to interact with all levels of Management
• Ability to develop creative solutions to grow sales and increase awareness
• Ability to motivate a widely diverse team of Ford and Agency personnel utilizing strong relationship skills
• Ability to work independently and collaboratively
• Have a strong positive growth mindset focused on solutions and not the problems.
• Strong attention to details.

Nice To Haves

• Strong product and branding knowledge preferred

Responsibilities

• Responsible for development and execution of the overall Ford Customization marketing strategy for Dealer Channel and Dealer Installed Options and e-commerce to achieve business plan financial targets.
• Lead the marketing efforts to achieve the aggressive 5 year business plan growth. This will include dealer in-store marketing materials, tools and online assets to drive dealer showroom accessory sales.
• Work cross functionally with Ford Customization Sales team, Planners and Commodity Management and Ford Accessory Distributor network to deliver and execute the various marketing initiatives.
• Amplify the Ford Customization brands. Ensure brand consistency across all sub-brands, including Ford Accessories, Ford Custom Garage and Ford Racing Parts.
• Lead marketing agency(s) to implement marketing strategies, ensure project timeliness, provide creative brief direction and ensure prioritization of workload is correct.
• Develop and execute a robust experiential strategy. You will directly engage with enthusiast customers through media drives, events, and driving experiences to foster loyalty and passion.
• Collaborate with Ford Marketing & Sales to create a "Best in Class" digital configurator and shopping experience. Integrate accessories into the digital backbone of the customer journey.
• Coordinate, manage and execute electronic field and dealer communications relating to accessories including potential Field Service actions or recalls in addition to new accessory product launches or incentives.
• Oversee the marketing of dealer-facing enablers, including display walls, mannequin vehicles, and proactive sales incentives.
• Integrate Customization GTM strategies with core Ford processes to ensure a seamless "search, shop, find, and sale" experience.
• Ideate and edit all marketing materials developed for message accuracy.
• Work with cross functional brand marketing teams to build product awareness within Dealers, owners and enthusiasts at brand sponsored events.
• Grow digital marketing presence with linkage to other Ford channels and participate in cross functional ecommerce digital media meetings as business owner for media buy, customer targeting and creative focus and messaging.
• Ensure implementation and timing of “Go-to-Market” strategies for new Ford Customization products including Dealer Channel, licensed accessories, Ford Custom Garage packages, Ford Racing Parts and commercial trade packages.
• Work with Ford Communications team to create regular communication loop to both internal and external customers.
• Monitor and influence current processes and plans, bring new fresh ideas to the table.
• Participate in cross functional leadership meetings to receive marketing requests, ideate solutions, assign tasks within team and prioritize requests.
• Manage creative agency relationship with team, provide direction in creative briefs, prioritize projects and ensure accurate messaging and creative.
• Drive annual PO approval and lead control tower process and approvals for all marketing support agencies.
• Oversee fixed marketing budget to ensure correct POs, timely invoices and adherence to budget.
• Develop and support dealer event activation strategy, annual calendar, messaging and presence at both Dealer and consumer facing events.
• Ensure accurate strategy and messaging for each required event.
• Ensure assets are maintained and updated for each use.
• Oversight of department inventory of apparel, merchandise, giveaways, parts, display walls.
• Hold weekly 1:1s with people leader to review project status, discuss roadblocks, approve budgets and provide assistance where necessary.
• Deliver annual bowler objectives that align with Ford Customization sales growth objectives and identify how to measure the impact of marketing initiatives, assets and activations.
• Complete mid-year and year end performance review.
• Ability to work cross-functionally with the various groups within Ford Customization, Ford Customer Service Division, Field Operations and Product Development.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager