Area Vice President of Sales East Regions - Spineart

Spineart • East, NY

10d • Onsite

About The Position

The Area Vice President of Sales leads and grows the business across an assigned multi-state East U.S. region. The role owns regional revenue and profitability targets, builds and leads a high-performing team of Regional Sales Directors, and develops strategic relationships with spine surgeons, hospital systems, ambulatory surgery centers, and GPOs/IDNs. The AVP translates corporate commercial strategy into an executable regional plan, drives disciplined sales execution, and shares field perspectives on market dynamics, competitive activity, and product needs with executive leadership. The position is field-based and involves 50%–75% travel. It reports to the Executive Vice President - Commercial.

The AVP is responsible for regional business planning and sales performance, talent development, key account and surgeon relationships, contracting and distributor management, cross-functional collaboration, compliance, and executive reporting. The role may involve supporting case coverage escalations, education events, VAC presentations, and hospital contracting. It requires extensive travel and presence in the operating room as needed.

Requirements

• Bachelor's degree.
• 8–12+ years of progressive medical device sales experience.
• At least 3–5 years in a sales leadership role, such as Regional/Area Manager or Director, within spine or orthopedics.
• Demonstrated record of meeting or exceeding revenue targets and leading teams and distributor managers.
• Strong clinical acumen in spinal anatomy, surgical technique, and instrumentation sufficient to support case coverage and surgeon-level conversations.
• People-leadership skills, including recruiting, coaching, performance management, and team-building across a distribution-driven sales channel.
• Financial fluency in P&L ownership, forecasting, quota design, and expense management.
• Excellent executive presence and communication skills with C-suite hospital administrators and in the operating room.
• High integrity and command of relevant compliance frameworks, including AdvaMed and Sunshine Act/Open Payments.
• Willingness and ability to travel extensively (50%–75%) and be present in the operating room as needed.
• Ability to stand for extended periods in the operating room, wear surgical attire, lift and carry surgical trays or instrument sets weighing up to 25–35 lbs, and travel by car and air throughout the assigned region on short notice.

Nice To Haves

• MBA or advanced degree.
• Established relationships with spine surgeons and hospital administration within the target region.
• Experience with GPO/IDN contracting and VAC processes.

Responsibilities

• Own the budget for the assigned area and develop and execute an area business plan.
• Analyze territory-level sales data and set and manage quarterly and annual sales targets by territory.
• Recruit, hire, onboard, and develop Regional Directors and independent distributors.
• Manage performance, coach Regional Directors, and foster company culture.
• Serve as an executive-level relationship owner for key accounts and surgeons, including case coverage escalations, product feedback, and peer-to-peer education.
• Partner with Medical Education to drive education events.
• Lead or support Value Analysis Committee presentations and hospital contracting.
• Partner with Corporate Accounts and Contracting.
• Manage the region's independent distributor network and recruit distributors to address geographic white space.
• Collaborate with Marketing, Commercial Operations, Finance, and RAQA.
• Ensure field activity complies with the AdvaMed Code of Ethics, Sunshine Act/Open Payments reporting, and company policy.
• Deliver regular business reviews to senior leadership and represent the region's perspective.

Benefits

• Competitive base salary with an aggressive, uncapped commission structure and performance bonuses.
• Comprehensive executive benefits package, including health, dental, and vision coverage and 401(k) matching.
• Opportunity to lead a cutting-edge portfolio that directly impacts patient mobility and spinal health.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive