Area Vice President of Sales West Regions - Spineart

Spineart • Laguna Hills, CA

12d • Onsite

About The Position

The Area Vice President of Sales leads and grows business across an assigned multi-state region, owning regional revenue and profitability targets. The AVP builds and leads a high-performing team of Regional Sales Directors, cultivates strategic relationships with spine surgeons, hospital systems, ambulatory surgery centers, and GPOs/IDNs, and translates corporate commercial strategy into an executable regional plan. The role drives disciplined sales execution and provides executive leadership with insight into market dynamics, competitive activity, and product needs.

The position is West US and field-based, with 50–75% travel, and reports to the Executive Vice President - Commercial. It includes regional business planning and sales management, team leadership and development, key account and surgeon relationship management, contracting and distributor oversight, cross-functional collaboration, compliance, and executive reporting. The AVP may be present in the operating room as needed and must be able to meet the stated physical requirements.

Requirements

• Bachelor's degree required.
• 8–12+ years of progressive medical device sales experience.
• At least 3–5 years in a sales leadership role, such as Regional/Area Manager or Director, within spine or orthopedics.
• Demonstrated track record of meeting or exceeding revenue targets and leading teams and distributor managers.
• Strong clinical acumen in spinal anatomy, surgical technique, and instrumentation sufficient to support case coverage and surgeon-level conversations.
• People-leadership skills, including recruiting, coaching, performance management, and team-building across a distribution-driven sales channel.
• Financial fluency, including P&L ownership, forecasting, quota design, and expense management.
• Excellent executive presence and communication skills with C-suite hospital administrators and in the operating room.
• High integrity and command of relevant compliance frameworks, including AdvaMed and Sunshine Act/Open Payments.
• Ability and willingness to travel extensively (50–75%) and be present in the OR as needed.
• Ability to stand for extended periods in the operating room, wear surgical attire (scrubs, mask, protective eyewear), lift and carry surgical trays/instrument sets weighing up to 25–35 lbs, and travel by car and air throughout the assigned region on short notice.

Nice To Haves

• MBA or other advanced degree preferred.
• Established relationships with spine surgeons and hospital administration within the target region strongly preferred.
• Experience with GPO/IDN contracting and VAC processes.

Responsibilities

• Own the budget and revenue and profitability targets for the assigned area.
• Develop and execute an area business plan; analyze territory-level sales data; and set and manage quarterly and annual sales targets by territory.
• Recruit, hire, onboard, and develop Regional Sales Directors and independent distributors; manage performance and coach Regional Directors; and foster company culture.
• Serve as an executive-level relationship owner for key accounts and surgeons, supporting case coverage escalations, product feedback, and peer-to-peer education.
• Partner with Medical Education to drive education events.
• Lead or support Value Analysis Committee presentations and hospital relationships.
• Partner with Corporate Accounts and Contracting on GPO/IDN contracting.
• Manage the region's independent distributor network and identify and close geographic white space through distributor recruitment and resource management.
• Collaborate with Marketing, Commercial Operations, Finance, and RAQA departments.
• Ensure field activities comply with the AdvaMed Code of Ethics, Sunshine Act/Open Payments reporting requirements, and company policy.
• Deliver regular business reviews to senior leadership and represent the region's perspective to executive leadership.

Benefits

• Competitive base salary with an aggressive, uncapped commission structure and performance bonuses.
• Comprehensive executive benefits package including health, dental, vision, and 401(k) matching.
• Opportunity to lead a cutting-edge portfolio that directly impacts patient mobility and spinal health.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior