Area Sales Manager

Sherwin-Williams • Charlotte, NC

2d • $119,013 - $154,169

About The Position

The Area Sales Manager leads and develops a team of General Industrial Sales Representatives to achieve sales, margin, and gallon growth goals while supporting profitable growth in the General Industrial division. The role focuses on coaching, talent development, value-based selling, disciplined sales execution, and progress against clearly defined value plans. It is a high-impact leadership position with visibility and broad scope to influence business performance and leadership outcomes. The manager fosters a culture of mutual respect, collaboration, trust, humility, accountability, constructive dialogue, teamwork, and follow-through. Candidates are preferred from the Southeast region, defined in the posting as Maryland, North Carolina, Virginia, and West Virginia. The role includes travel within its area of responsibility and customer visits alongside Sales Representatives. It is eligible for a performance-based bonus and company benefits.

Requirements

• High school education or equivalent.
• Sales experience in the paints and coatings industry.
• Knowledge of and/or experience in the Industrial Painting segment, including manufacturing environments and customer buying processes.
• Exposure to disciplined pipeline management and forecasting practices in a B2B sales environment.
• Experience using CRM and reporting systems for opportunity tracking, pipeline visibility, and forecast submission.
• Experience using standard sales reports and dashboards to monitor execution, identify risks, and support management reviews.
• Experience with Microsoft Office applications for reporting, analysis, communication, and business reviews.
• Comfort with travel.

Nice To Haves

• Bachelor’s degree in a business-related field.
• Experience managing sales execution through others, including goal setting, pipeline review, performance feedback, and accountability.
• Experience reinforcing consistent use of sales tools and systems across a sales team.
• Experience leading teams in disciplined use of standard sales systems and workflows.
• Experience identifying specific metal and plastic coatings users, including knowledge of liquid and powder coatings and their applications.

Responsibilities

• Lead and develop General Industrial Sales Representatives through coaching, talent development, and disciplined execution to achieve sales, margin, and gallon growth goals.
• Balance territory performance and expenses while supporting profitable execution and business objectives.
• Guide representatives in building healthy pipelines, managing opportunities, and developing and following through on high-quality value plans.
• Attract, develop, and retain a high-performing team through hiring, onboarding, coaching, performance feedback, and clear expectations for teamwork, respect, and accountability.
• Support representatives across multiple General Industrial segments and help them navigate diverse customer needs, applications, and value drivers.
• Create clarity and alignment around goals by monitoring pipeline health, collaboratively reviewing progress, supporting value plans, and helping remove obstacles.
• Reinforce value-based selling, share best practices, and encourage continuous improvement in selling capability.
• Promote forecast accuracy and an effective operating rhythm through regular pipeline reviews, performance discussions, and business cadence activities.
• Collaborate with Marketing, Operations, Supply, Technical Service, Regional Facility leadership, Lab, and Enterprise partners to align resources and support customer execution.
• Travel within the area of responsibility and join Sales Representatives on customer calls to support key opportunities, value-selling behaviors, and customer relationships.

Benefits

• Performance-based bonus, subject to the terms of applicable company plans.
• Health benefits, including medical, dental, and vision coverage.
• Flexible Spending Accounts (FSAs).
• Disability coverage.
• Security, retirement, and savings benefits.
• Time away from work package, including personal leave, paid parental leave, medical leave, vacation, and holidays.
• Employee benefits designed to support health and well-being, career development, and connection.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: High school or GED