Area Sales Manager

Lennar•Franklin, TN

2d•Onsite

About The Position

The Area Sales Manager manages an assigned area's sales performance and margin enhancement efforts while building and leading a high-performing sales team. The role includes staffing, training, motivating, mentoring, and developing sales associates, and working closely with the division's operating team to meet goals. The Area Sales Manager oversees the sales department and adapts strategies to products, markets, and customer segments to strengthen performance and market penetration. The position also involves regular visits to communities, leading promotional events and sales meetings, monitoring mortgage statuses and closing processes, and collaborating with the Director of Sales on homeowner concerns and market strategies. Regular in-person attendance at company communities, job sites, and offices during regular work hours is essential. The role may require working more than eight hours per day in a construction trailer and occasional operation of construction equipment. Duties and responsibilities may change, and the position may require use of company-approved tools, programs, applications, or systems, including customer engagement, operational efficiency, data analysis, and AI tools.

Requirements

At least 5 years of experience in residential sales, sales management, or real estate management.
High school diploma or equivalent.
Excellent verbal and written communication skills.
Strong organizational and interpersonal skills.
Ability to manage conflict and maintain professionalism in interactions with associates, the public, and homeowners.
Proficiency in Microsoft Office and relevant sales management software.
Regular, in-person attendance at company communities/job sites and offices during regular work hours.
Ability to work more than eight hours per day in the confined quarters of a construction trailer.
Ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, and lift, move, or carry equipment weighing more than 50 pounds.
Finger dexterity to operate a computer keyboard and calculator may be required.

Nice To Haves

College degree preferred.
Experience working for a homebuilder in New Home Sales is strongly preferred.
Occasional operation of construction equipment may be required.

Responsibilities

Lead and manage a high-performing sales team, driving accountability and a results-driven culture aligned with business objectives.
Mentor and develop New Home Consultants through leadership, goal setting, and consistent coaching.
Promote collaboration, open communication, proactive issue resolution, and commitment to quality products and services.
Conduct performance appraisals, provide constructive feedback, and identify development opportunities.
Oversee the sales department and adapt strategies to products, markets, and customer segments.
Visit communities weekly to provide on-site leadership, assess operations, and refine sales and customer engagement strategies.
Lead and organize promotional events to increase community engagement and sales opportunities.
Facilitate sales meetings to align the team on goals, reinforce corporate initiatives, and address challenges.
Monitor mortgage statuses and manage closing processes, coordinating with buyers, lenders, and internal teams to support timely closings.
Collaborate with the Director of Sales to resolve homeowner concerns and adjust market strategies in response to changing conditions.