Area Sales Manager

Fairbanks Scales•New Orleans, LA

About The Position

The Area Sales Manager generates and drives sales of Fairbanks products and services to new customers while maintaining and growing the existing customer base within an assigned territory. The role develops leads, meets with prospective and current customers, builds a quote pipeline, and presents product features and benefits to meet customer needs and achieve or exceed established sales and revenue goals. The position involves regular face-to-face customer meetings, daily vehicle travel across a large territory, and occasional air and overnight travel for trade shows, training, or job-site visits. Work includes office-based activities and visits to customer sites in industrial, construction, agricultural, and other settings. The employee works with service and other internal teams, maintains sales activity in Microsoft Dynamics CRM, and follows Fairbanks Scales policies and procedures.

Requirements

  • Associate's degree, bachelor's degree, or equivalent work experience.
  • At least 2 years of outside sales experience.
  • Valid driver's license and ability to maintain a safe driving record in accordance with Company and insurance policies.
  • Ability to pass a driving physical.
  • Proficiency with Microsoft Office products, especially Excel, Word, Outlook, and PowerPoint.
  • Strong persuasive, negotiation, problem-solving, verbal communication, and written communication skills.
  • Ability to organize and prioritize work and concentrate on multiple tasks simultaneously.
  • Strong attention to detail and organizational skills.
  • Ability to develop and maintain business relationships with internal and external contacts at all levels.
  • Mechanical aptitude and working knowledge of electronics.
  • Understanding of computers, basic networking, and electronics.
  • Self-motivation and ability to win business with little direction.

Nice To Haves

  • Four or more years of experience selling industrial or capital equipment.

Responsibilities

  • Grow revenue in the assigned geography by identifying, prospecting, and contacting potential customers.
  • Maintain and develop the existing customer base through relationship management and identify replacement and upgrade opportunities.
  • Travel to customer and prospective customer sites to meet decision-makers and understand business needs.
  • Assess customer business issues and cycles, recommend suitable products and services, and address objections or concerns.
  • Create and present persuasive sales proposals to sell products and develop repeat business.
  • Develop and implement sales strategies to drive sales within the territory.
  • Work with the Area Service Manager and Service team to support existing customers and identify potential new customers.
  • Learn and maintain working knowledge of the Fairbanks Product Catalog.
  • Maintain contacts, opportunities, quotes, and orders in Microsoft Dynamics CRM and submit sales reports, forecasts, market or industry reports, and other administrative work.
  • Coordinate with internal teams to provide appropriate solutions and presentations, accurate quotes, and orders that meet customer timelines and expectations.
  • Adhere to Fairbanks Scales policies and procedures.
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