Area Sales Manager - West Coast

Norton Motorcycles•New York, NY

About The Position

Norton Motorcycles is preparing to return to the United States in 2027 with a new generation of premium motorcycles. The Area Sales Manager will develop and manage relationships with Norton dealerships across the West Coast territory, working with dealer principals, sales leaders, and ownership groups to drive retail sales, improve customer experiences, and maintain high standards of brand representation. This commercially focused, field-based role supports dealer growth and Norton’s establishment in the U.S. market. The position is based from the main office in Jersey City, New Jersey, with flexibility. It reports to the Head of Aftersales and requires extensive travel throughout the Western United States. The role also supports dealership onboarding, product and sales training, dealer events, product launches, and customer activations, while providing territory forecasts, performance reports, and market intelligence.

Requirements

Proven experience in a field-based sales, regional sales, or dealer development role.
Experience managing dealer or franchise networks across multiple states.
Strong commercial and analytical capability.
Demonstrated success driving sales growth and dealer performance.
Excellent relationship management and stakeholder engagement skills.
Ability to work independently and manage a large geographic territory.
Willingness to travel extensively throughout the Western United States.
Valid driver's licence and eligibility to travel throughout the USA.

Nice To Haves

Experience in the motorcycle, powersports, automotive, or premium consumer goods industry.
Experience supporting dealer networks and franchise operations.
Product training or sales coaching experience.
Passion for motorcycles and the rider lifestyle.
Bachelor's degree in Business, Marketing, or a related discipline.

Responsibilities

Build and maintain relationships with dealer principals, general managers, and sales teams.
Conduct regular dealer visits to review sales performance, customer satisfaction, and operational excellence.
Support dealers in achieving retail sales targets and growth objectives.
Identify opportunities to expand market share and improve dealer profitability.
Deliver territory sales plans aligned with company objectives.
Monitor retail and wholesale performance against targets.
Analyze sales trends, inventory levels, and market conditions to identify risks and opportunities.
Develop action plans with dealers to drive sustainable growth.
Support onboarding and development of new dealership partners.
Ensure dealer facilities, branding, and customer experience standards are maintained.
Deliver product knowledge and sales training to dealership personnel.
Share best practices and market insights across the dealer network.
Champion the Norton brand throughout the territory.
Support dealer-led events, product launches, ride experiences, and customer activations.
Gather customer and dealer feedback to support continuous improvement.
Represent Norton at trade shows, industry events, and dealer meetings.
Provide accurate sales forecasts and market intelligence.
Maintain CRM records and dealer contact information.
Prepare regular territory performance reports and business reviews.
Monitor competitor activity and market developments.