About The Position
We are looking for a dynamic and execution-focused Area Sales Manager – Modern Trade to drive sales growth, in-store execution, and market share expansion across assigned accounts and geographies. The role demands strong analytical capability, on-ground execution excellence, and stakeholder management with Key Account Managers (KAMs) and store teams.
Requirements
- Graduate / Postgraduate (Management preferred)
- 3–7 years of sales experience in FMCG, Consumer Durables, or Retail
- Experience in Modern Trade (MT) is highly preferred
- Strong communication skills (English & Hindi; regional language is a plus)
- Willingness to travel extensively (3–5 days/week with overnight stays)
- Strong interpersonal, analytical, and execution skills
- Experience in managing and influencing teams
Responsibilities
- Achieve POS sales targets across stores and chains
- Drive growth ahead of category and macro trends
- Improve store-level share and product visibility
- Deliver MT/product-level market share objectives
- Identify growth opportunities across SKU, store, and chain level
- Analyze POS data to uncover gaps and drive actions
- Improve share of shelf, planogram compliance, and merchandising
- Work with KAMs to address availability and assortment gaps
- Evaluate asset effectiveness through pre/post analysis
- Develop monthly store-wise targets and SKU focus plans
- Create and execute Store Growth Plans for top accounts
- Plan and implement Sources of Growth (SOG) initiatives
- Drive account-led growth initiatives across region/area
- Prepare and execute Quarterly PJP (Journey Plan)
- Monitor daily POS and drive corrective actions
- Conduct monthly reviews with regional/chain teams
- Ensure execution of in-store visibility and activation plans
- Maintain fair share of shelf across stores
- Drive execution in non-direct coverage stores
- Audit team performance and ensure adherence to execution standards
- Ensure deployment and utilization of TOT (Tools of Trade) assets
- Track store vs category vs 3M performance trends
- Analyze shopper behavior and buying patterns
- Evaluate effectiveness of SOG programs and suggest improvements
- Train frontline teams and supervisors on execution excellence
- Build capability in product knowledge and issue resolution
- Improve manpower productivity and store execution quality
- Share insights and best practices based on field learnings
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
Number of Employees
5,001-10,000 employees
