Area Manager, Franchise Performance
About The Position
The Area Manager, Franchise Performance serves as a trusted advisor to a portfolio of hotel owners across the central United States, primarily supporting Econo Lodge and Rodeway Inn properties. This individual contributor analyzes hotel performance, identifies opportunities, and provides on-site and virtual consultations to improve guest satisfaction, revenue, and profitability. The role connects owners with Choice Hotels resources across operations, sales, revenue, training, and execution, while maintaining direct owner relationships and collaborating with Area Managers, Area Directors, and cross-functional partners. The position requires hotel operations knowledge, analytical judgment, consultative communication, relationship-building skills, and the ability to independently manage a remote portfolio. It is a home-based role for an associate who resides within the Central Time Zone, with approximately 10% nationwide travel to attend meetings and possible periodic travel to Choice offices in Rockville, Maryland, or Scottsdale, Arizona.
Requirements
- At least five years of hotel-level leadership experience or other relevant related experience.
- Demonstrated experience analyzing performance information and using findings to improve hotel operations or business results.
- Experience consulting with, training, or influencing hotel owners, operators, or comparable business stakeholders.
- Demonstrated record of supporting hotel-performance improvement.
- Experience balancing portfolio responsibilities, deadlines, and concurrent project-support requests.
- Working knowledge of hotel operations, guest-service diagnostics, action planning, property systems, sales and marketing, and profit-and-loss statements.
- Proficiency with Microsoft Outlook, Excel, PowerPoint, and Word.
- Ability to use Salesforce for property, ownership, and consultation documentation.
- Ability to interpret performance and workflow information using systems and sources that may include STR, GIS/Medallia, Cvent, Workday, Concur, Zoom, Tableau, Profitability Benchmarking/HotStats, Okta/MFA, Business Intelligence, and related corporate reporting systems.
- Ability to communicate through virtual meetings, telephone, email, and text.
- Strong analytical judgment and data-management ability.
- Excellent written, verbal, consultative, and results-focused communication.
- Strong relationship-building, listening, training, consulting, influencing, and persuasion skills.
- Effective organization, time management, accountability, and follow-through.
- Self-directed approach with the ability to manage multiple priorities and deliver results in a remote-work environment.
- Associate or bachelor’s degree in a related field, or an equivalent combination of education and relevant work experience.
- Residence within the Central Time Zone.
Responsibilities
- Analyze hotel performance and workflow data from internal and external sources to identify significant opportunities across the assigned portfolio.
- Deliver effective and consistent on-site and virtual consultations using appropriate tools, resources, and performance insights.
- Advise owners on strategies to improve guest satisfaction, top-line revenue, profitability, and portfolio growth.
- Develop consultation action plans and provide timely post-consultation follow-up correspondence.
- Maintain accurate property, ownership, consultation, and management records in Salesforce.
- Monitor consultation effectiveness through regional vice president feedback, Owner Engagement Index surveys, and stakeholder adoption of recommended actions.
- Maintain current knowledge of Choice programs, franchise requirements, operating practices, market trends, and industry conditions.
- Collaborate with cross-functional teams and connect owners with resources addressing operational, sales, revenue, training, and execution needs.
- Communicate unusual property-performance trends, ownership-engagement concerns, and relevant competitive intelligence to the Director, Franchise Performance & Activation.
- Support franchise growth by partnering with regional vice presidents of franchise sales to identify franchise opportunities and develop leads.
- Participate in franchise association activities, communications, and relevant corporate initiatives.
- Gather and share industry intelligence, market trends, risks, opportunities, and effective practices with franchisees, peers, and corporate partners.
- Apply Choice cultural values and performance principles in interactions with franchisees, colleagues, and internal stakeholders.
- Communicate effectively through virtual meetings, telephone, email, and text while independently managing portfolio and project priorities.
Benefits
- Medical, dental, and vision coverage
- Paid time off and leave for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
- Financial benefits for retirement and health savings
- Employee recognition programs
- Discounts at Choice hotels worldwide
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
Associate degree
