Area Franchise Lead, Popeyes, LAC Central

Restaurant Brands International•Miami, FL

4d•Onsite

About The Position

The Area Franchise Lead, Popeyes, Central America & Caribbean is a senior business leader responsible for leading performance and development across assigned markets. The role owns senior franchisee relationships, translates regional priorities into market plans and partner commitments, and mobilizes RBI teams to support sustainable growth, stronger franchisee performance, and consistent restaurant execution. The position leads franchisee relationships and the integrated market performance agenda, identifying growth opportunities and coordinating cross-functional execution. It may lead planning and execution for new market or country entry when assigned. The role also oversees follow-through on development commitments, pipelines, opening timelines, and execution risks, and presents market performance, opportunities, partner health, risks, and recommendations to RBI International leadership. RBI follows a five-day, in-office work schedule. Successful candidates are expected to work onsite five days per week.

Requirements

Bachelor’s degree in Business, Finance, Engineering, or a related field.
At least 7 years of relevant professional experience in franchising, QSR, multi-market operations, business development, consulting, finance, or general management.

Nice To Haves

Master of Business Administration (MBA).

Responsibilities

Serve as the senior RBI business relationship owner and primary strategic contact for assigned franchise partners, aligning their leadership teams with brand priorities and business commitments.
Mobilize cross-functional support for franchisees across development, finance, operations, marketing, supply chain, and franchising while maintaining accountability for market outcomes.
Represent franchisee perspectives within RBI and communicate RBI priorities to franchise partners; resolve issues or escalate material matters to appropriate leaders.
Lead the integrated performance agenda across assigned markets, using sales, restaurant profitability, guest experience, operating performance, and development progress to identify priorities and improve long-term franchisee and brand value.
Identify and evaluate growth opportunities based on market potential, whitespace, competitive conditions, franchisee capability, and investment capacity.
Lead planning and cross-functional execution for new market or country entry when assigned, including partner readiness, business case development, and launch requirements.
Develop market plans and strategic recommendations that balance sustainable growth, franchisee economics, and long-term brand health.
Own follow-through on development commitments, pipelines, opening timelines, and execution risks with franchise partners and RBI Development.
Align Finance, Operations, Development, Marketing, Procurement, Supply Chain, and other teams around market priorities, with clear owners, timelines, and follow-up.
Diagnose root causes of performance gaps across franchise organizations, including commercial, financial, development, and restaurant execution factors.
Lead regular business reviews with franchisee leaders and senior RBI stakeholders; agree on action plans, owners, and timelines, track commitments, and escalate unresolved gaps or material risks.
Partner with Field Operations and franchisee leadership to improve guest satisfaction, service, restaurant profitability, and execution.
Ensure operational improvement priorities are translated into clear actions and sustained follow-through across assigned markets.
Present an integrated view of market performance, growth opportunities, partner health, risks, and recommended decisions to RBI International leadership.