Area Director of Sales

Hilton Garden Inn Burlington, VT•Burlington, VT

About The Position

The Area Director of Sales is a results-driven, field-based position supporting sales and leadership teams across Hilton Garden Inn Burlington, Home2 Suites Williston, and TownePlace Suites Williston. Approximately 60% of the role is dedicated to proactive outside sales activity. The position develops new business, grows existing accounts, and distributes business strategically across the three properties based on customer needs, availability, and revenue strategy. It builds long-term relationships with corporate clients, extended-stay accounts, and local business partners to maximize cluster profitability. The Area Director of Sales leads sales initiatives across the Vermont cluster, developing and executing strategies to increase revenue and expand market share. The role works closely with hotel leadership teams to align sales objectives with overall operational success. This is a full-time management position, with a salary based on experience. Relocation assistance may be available for qualified candidates.

Requirements

Any combination of education, training, or experience that provides the required knowledge and abilities.
Proven ability to generate new business through in-person appointments, phone outreach, and email prospecting.
Strong research skills and the ability to identify new leads using web-based resources.
Thorough understanding of the sales cycle, including Prospecting, Opening, Qualifying, Advancing, Gaining Commitment, and Closing.
Ability to clearly communicate cluster-wide lodging solutions tailored to each client's needs.
Strong ability to interpret sales performance metrics and market data.
Availability to work an average of at least 45 hours per week.
Willingness to work evenings and weekends for networking events, client appointments, and group activities.
Willingness to participate in occasional off-hour engagements to meet business and client needs.

Nice To Haves

Prior hotel or hospitality sales experience is strongly preferred.

Responsibilities

Develop new business and grow existing accounts across the three hotel properties.
Strategically distribute business among the properties based on customer needs, availability, and revenue strategy.
Build and maintain long-term relationships with corporate clients, extended-stay accounts, and local business partners.
Lead sales initiatives across the Vermont cluster to increase revenue and expand market share.
Develop and execute sales strategies.
Conduct proactive outside sales activity, including appointments, phone outreach, and email prospecting.
Identify new leads using web-based resources.
Communicate lodging solutions across the cluster that are tailored to client needs.
Interpret sales performance metrics and market data to inform strategy.
Collaborate with hotel leadership teams to align sales objectives with operational success.