Area Director of Sales

Traditions Management•Columbus, OH
•Hybrid

About The Position

As an Area Director of Sales with Traditions Management, you will have the opportunity to make a measurable impact by strengthening sales performance, developing community teams, and helping more seniors discover a place to call home. Traditions Management is committed to supporting its assisted living communities and helping seniors live meaningful, fulfilling lives.

Requirements

  • 3–5 years of senior living sales experience preferred.
  • Demonstrated success increasing and maintaining occupancy, particularly in communities facing occupancy challenges.
  • Strong prospect advancement, follow-up, and closing skills.
  • Experience implementing and modeling a structured sales process.
  • Excellent communication, relationship-building, and coaching skills.
  • Strong analytical, computer, and problem-solving abilities.
  • Ability to work independently while collaborating effectively with community and regional teams.
  • Compassion for seniors and a genuine desire to make a difference in their lives.
  • Experience with a CRM system; WelcomeHome experience is preferred but not required.
  • Approximately 80–90% travel required, including some overnight stays.
  • Flexibility, adaptability, and a willingness to go where you are needed most are essential to success in this role.

Nice To Haves

  • WelcomeHome experience is preferred but not required.

Responsibilities

  • Execute the Prospect Centered Sales (PCS) process, conduct community tours, use effective closing techniques, and follow up with prospects to advance inquiries into move-ins.
  • Identify occupancy barriers and partner with community leadership to implement strategic sales and marketing plans that deliver measurable results.
  • Provide oversight or step in for the Community Relations Director (CRD) as needed to maintain sales momentum.
  • Support onboarding and development of new Community Relations Directors, including occupancy calls and 30-60-90-day action plans.
  • Monitor sales activity, evaluate progress toward goals, and communicate results and opportunities for improvement.
  • Collaborate with residents, families, prospects, community teams, regional leadership, and corporate support staff.

Benefits

  • Salaried position
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