Area Director of Sales & Marketing

Sandpiper Property Mgt•Sandpiper Property Management, US,

1d•$75,000 - $85,000

About The Position

The Area Director of Sales & Marketing leads and executes strategic sales efforts across three assigned hotel properties in Georgia. The role solicits business across market segments to strengthen market positioning and brand awareness and meet or exceed budgeted room, group, meeting, and banquet revenue goals. It manages sales and marketing efforts for the regional portfolio, develops property- and market-specific strategies with hotel General Managers and Regional Managers, and drives revenue and profit. The position also leads the Business Transient RFP process, assists with group leads, sales contracts, and rate negotiations, and oversees regional social media strategy and advertising partnerships. The director builds and maintains relationships with clients, hotel teams, brand representatives, and regional industry contacts. The role requires knowledge of Georgia market trends, local competition, and corporate accounts, along with the ability to tailor sales strategies to client needs and adapt to changing market conditions. The position supports all three hotels through effective time management and participates in sales meetings, training, trade shows, community events, and other required activities.

Requirements

Experience working with senior management to align sales strategies and multi-property solutions.
Proven experience in corporate- or business-focused hotel sales.
Excellent negotiation skills and a track record of pitching and closing new business.
Proven record of increasing revenue through lead generation at property and regional levels.
Demonstrated success developing and implementing organizational sales strategies.
History of consistently exceeding sales goals.
Strong geographic and market familiarity, or adaptability to drive sales across a multi-property portfolio.
Professional, service-focused approach and strong drive for success.
Three to five years of management or leadership experience; hospitality, retail, or food service experience preferred.
Three to four years of dedicated hospitality sales experience.
Ability to read, write, and speak English proficiently.
Intermediate computer skills, including internet research, CRM systems, and sales management platforms.
Effective communication with staff, clients, and hotel guests.
Effective conflict management, negotiation, and sales skills.
Ability to read, comprehend, and follow written procedures.
Ability to respond calmly to conflict and stress.
Ability to adapt quickly to changes in daily work and market conditions.
Ability to solve problems in a timely and effective manner.

Nice To Haves

Undergraduate degree in Business Management, Economics, Marketing, or another business-related field preferred.
Hospitality, retail, or food service experience in a management or leadership role preferred.
Multi-property or regional hospitality sales experience preferred.

Responsibilities

Prospect and solicit new and existing accounts through telephone calls, outside sales calls, site inspections, and written communications across three Georgia hotels.
Manage sales and marketing efforts for the Georgia portfolio and provide strategic direction for sales generation and revenue growth.
Prepare customer correspondence and internal booking reports, and maintain files and database entries.
Drive revenue and profit to support regional portfolio growth objectives.
Pursue new business leads professionally and proactively to achieve sales targets.
Foster a positive, sales-focused culture and maintain communication with property leadership and brand representatives.
Participate in daily business reviews, pre-convention meetings, training, and other sales-related meetings as required.
Manage time effectively to provide sales support to all three hotels and meet property and regional revenue targets.
Represent the properties at local trade shows, Georgia community events, and regional industry meetings.
Build, cultivate, and leverage internal and external relationships to increase market awareness and business for the portfolio.
Maintain knowledge of Georgia market trends, local competition, and key corporate accounts.
Use technical skills to develop strategies, tactics, and solutions tailored to client requirements.
Plan and coordinate business plans and penetration of new regional market segments.
Listen and adapt to understand the needs behind account opportunities.
Collaborate with hotel General Managers and Regional Managers to develop and activate property- and market-specific strategies to capture new business.
Lead the Business Transient RFP process for all properties in the Georgia portfolio.
Assist with group leads, sales contracts, and rate negotiations.
Oversee regional social media strategy and advertising partnerships.
Perform other duties as assigned by the supervisor.