App Store WW Partner Marketing Manager

Apple • Culver City, CA

20d

About The Position

Apple’s App Store Marketing Team is seeking an experienced partner marketer for its developer partner marketing function. The role drives growth by working closely with app and game developers on consumer-facing co-marketing roadmaps that support shared success. The manager builds developer relationships, advocates for partners’ marketing goals internally, and develops co-marketing strategies and tactical plans that deliver value.

The position collaborates with developers and internal teams to create global marketing programs, align initiatives with broader marketing goals, and measure results. It works across Editorial, Business Management, Analytics, and International Marketing, using measurement and ongoing testing to assess effectiveness and improve programs. The manager also presents program results and business impact to senior leadership.

Requirements

• At least 5 years of marketing experience, including at least 3 years focused on partnerships and/or co-marketing.
• Deep knowledge of the mobile app and game ecosystem, including monetization strategies and subscription models.
• Demonstrated experience building co-marketing plans with partners and managing relationship-driven programs.
• Experience driving annual marketing strategies, plans, or programs that increased user growth for a consumer-facing service, app, or game.
• Ability to influence and align stakeholders, build consensus and trust, and navigate ambiguity and decisions in collaborative projects.
• Experience operating globally and adapting plans to regional nuances in partnership with international teams.
• Excellent communication and presentation skills, with the ability to articulate ideas clearly and persuasively.
• Experience measuring marketing programs and optimizing them based on data-driven insights.
• Strong analytical skills, including experience defining and tracking KPIs.
• Strategic thinking and problem-solving skills, including the ability to translate marketing goals into actionable strategies and plans.
• Comfort building strategies, processes, go-to-market plans, and measurement frameworks from scratch.
• Understanding of the mobile payments ecosystem and its impact on app marketing strategies.
• Proven ability to use marketing technology, tools, automation, and AI to streamline operations and increase efficiency and output.

Nice To Haves

• Experience working on event, conference, or convention activations.

Responsibilities

• Engage with app and game developers to understand their marketing goals and upcoming roadmaps and identify opportunities for collaboration.
• Build relationships with developers and champion their marketing goals internally.
• Develop annual co-marketing strategies and plans that enhance customer engagement and drive business results for each developer.
• Align partner marketing initiatives with broader marketing goals, and define and track KPIs to measure success.
• Collaborate with internal marketers to represent developer needs across App Store marketing campaigns and channels.
• Influence and collaborate with teams across Editorial, Business Management, Analytics, and International Marketing.
• Apply marketing measurement frameworks to assess program effectiveness and optimize through testing, learning, and iteration.
• Present program results and business impact to senior leadership.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed