Anthropologie Weddings Brand Manager

Urban Outfitters•Los Angeles, CA

6d•Hybrid

About The Position

The Anthropologie Weddings Brand Manager builds, executes, and evolves brand strategy by leading key initiatives, setting selling and service goals, and motivating shop teams to deliver a distinctive bridal experience across a growing portfolio of locations. Candidates may be based anywhere in the United States but must live within reasonable commuting distance of an Anthropologie Weddings shop and be available to work on-site when not traveling. The role leads customer experience, team development, shop operations, and cross-functional coordination. It oversees selling and service performance, salon appointments, operational reporting and payroll, and the planning and delivery of brand initiatives. The Brand Manager also serves as an intermediary among department leads, store teams, market vendors, and business partners to support consistent execution and business objectives.

Requirements

5+ years of high-touch specialty retail experience.
Strong merchant skills and a history of delivering financial results.
Proven record of hiring and developing talent.
Experience driving strategic initiatives, influencing others, and resolving conflicts.
Must live within reasonable commuting distance of an Anthropologie Weddings shop and be available to work on-site when not traveling.

Responsibilities

Cultivate a culture of genuine customer connection and ensure teams deliver engaging, personalized customer experiences.
Drive a selling and service culture, sales accountability, and lasting customer relationships.
Set measurable goals and partner with Home Office and Regional/District teams on outfitting education, team development, and client outreach direction.
Oversee the salon appointment process, including analysis of sales and payroll to maximize bookings and provide individualized bridal appointments.
Partner with Anthropologie and Anthropologie Weddings teams, Contact Center staff, and external vendors to resolve customer service and order escalations.
Motivate shop managers and teams to achieve selling goals and deliver a boutique-like bridal experience.
Partner with store teams on staffing and training needs and maintain feedback channels between those teams and Home Office.
Identify and share best practices, strengthen field-team culture, and develop team capabilities.
Partner with store teams on proactive talent planning and hiring; interview candidates and develop an external talent network.
Oversee day-to-day business operations, anticipate issues, and implement effective solutions.
Collaborate with brand and store leadership to plan daily, weekly, and monthly priorities.
Assist with weekly and monthly operational reporting and analytics on sales, KPIs, and initiative performance, and identify takeaways and improvement actions.
Manage payroll for the brand, identify budget optimization and process improvements, and collaborate with partners to implement recommendations.
Coordinate Anthropologie Weddings initiatives, accounting for team and vendor schedules and business cycles.
Provide operational support for brand initiatives and projects and assist with administrative tasks.
Act as an intermediary among department leads, store teams, and market vendors; communicate updates, manage timelines, and provide project support.
Partner with Buying, Buying Operations, Web teams, and external vendors to coordinate product assortments for Made-to-Order events.
Partner with events, PR, social, and styling teams on strategies and plans that support brand engagement and business objectives, ensuring consistent execution.
Partner with Store Operations and Training & Development to develop training resources for store teams.