Analyst, eMail and Print Marketing - West Elm
About The Position
In this role, you will support the team in driving brand sales and optimizing the marketing investment across our email and print channels for West Elm. You will execute marketing campaigns in support of key brand initiatives that will drive profitable growth as well as identify programs to acquire customers. Key responsibilities include developing and executing circulation plans, analyzing performance to identify trends and opportunities, and working closely with cross-functional partners to ensure timely and flawless campaigns. You will also report on performance KPI’s and assist in monthly and annual financial budgeting, including invoice management and cost tracking. A successful candidate will have experience in marketing and possess strong analytical skills and attention to detail. You must have the ability to build strong cross-functional relationships and thrive in a fast-paced, rapidly changing multi-channel retail environment.
Requirements
- BA/BS Degree in Marketing, Business, or related field
- 1+ year of experience in Digital, Email or E-Commerce Marketing
- Enthusiastic and self-motivated with a strong interest in Email
- Ability to lead projects proactively
- Analytical problem-solver with insatiable curiosity
- The ability to see trends and to extract actionable insights from data to drive results
- Strong organization and interpersonal skills; excellent written and oral communication skills
- The ability to work in a fast-paced environment with the ability to prioritize, work on multiple projects, and be flexible
- Intermediate to advanced Excel skills (v-lookups, pivot tables)
- Meticulous attention to detail
- Ability to build effective relationships within the team and with cross functional partners & vendors
Nice To Haves
- Experience with a web analytics system is a plus
Responsibilities
- Responsible for weekly and ad-hoc email reporting, including customer engagement metrics, trends, test results, and campaign performance
- Partner cross-functionally to test all email campaign links for accuracy prior to launch
- Prepare seasonal/monthly email and print performance recaps and present to brand partners & leadership.
- Assist in managing monthly financial forecast and accruals
- Execute catalog circulation and test plans, using data to identify, target, and deliver relevant messaging to key customer segments
- Partner with Customer Analytics to measure incrementality of all email + print programs, continually improving the efficiency of our investment
- Proactively work with team members, email deployment team, brand, finance, customer analytics, and external vendors
- Analyze competitive marketplace and follow Marketing trends
Benefits
- A generous discount on all WSI brands
- A 401(k) plan and other investment opportunities
- Paid vacations, holidays, and time off to volunteer
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits
- Tax-free commuter benefits
- A wellness program that supports your physical, financial and emotional health
- In-person and online learning opportunities through WSI University
- Cross-brand and cross-function career opportunities
- Resources for self-development
- Advisor (Mentor) program
- Career development workshops, learning programs, and speaker series
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
