Email Marketing Analyst

Boot Barn • Irvine, CA

2d • $23 - $25 • Onsite

About The Position

The Email Marketing Analyst is responsible for reporting, analysis, data-management, and automation for the Boot Barn email marketing program. This role requires thorough understanding of email production, deployment, tracking, workflow building and segmentation. This position will support a fast-paced team focused on driving customer engagement through trigger communications, lifecycle marketing, as well as promotional and event campaigns.

Requirements

• Strong communication, customer service, time management and organizational skills.
• Bachelor’s degree or equivalent combination of experience.
• 1-2 years in email marketing or CRM experience.
• Hands on experience working on email campaigns to support branding and merchandising across channels.
• HTML/CSS (experience with any additional coding languages is a plus)
• Comfortable with basic “if/then/else” logic statements used for dynamic content and segments
• Knowledge of email best practices, deliverability, and CAN-SPAM legislation.
• Strong excel skills.
• Strong written and verbal communication.

Nice To Haves

• Previous experience using modern ESP highly preferred (Cordial, Klaviyo, Braze, SailThru, etc)
• E-Commerce and retail experience preferred
• Previous experience handling large sets of data preferred

Responsibilities

• Manage reports and analyze results of segmented email communications.
• Maintain high attention to detail and provide ongoing QA across all aspects of the ESP.
• Manage lifecycle emails including workflow, reporting, and analysis.
• Monitor data flowing into ESP from stores & ecommerce platforms.
• Monitor deliverability, identify issues and recommend actions to improve inbox placement rate.
• Import and export data from/to 3rd party vendor partners as needed.
• Build and deploy SMS and Push communications
• Create and deploy loyalty communications across email, SMS, and direct mail
• Build custom email segments as needed for daily deployments.
• Utilize ESP dynamic code to display personalized content.
• Handle various requests regarding updating or removing existing contacts
• Able to code and deploy emails if needed as back-up support for Email Marketing Specialist.
• Any other duties as assigned by supervisor.
• Demonstrates high level of quality work, attendance and appearance.
• Demonstrates high degree of professionalism in communication, attitude and teamwork with customers, peers and management.
• Adhere to all local, federal and state laws in addition to Company policies, procedures, and practices.
• Performs any other duties that may be assigned by management.

Benefits

• Competitive hourly rate.
• Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, Dental, Vision and Life Insurance.
• 401(k) plan with generous company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level – we are opening 50+ new stores each year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree