Americas Tax Marketing, Assistant Director-Tax Policy

EY • Hartford, DC

22h • Hybrid

About The Position

Join our Brand, Marketing and Communications (BMC) team and you’ll directly support and promote our brand and reputation. You’ll provide a wide range of marketing services, including building marketing plans, developing buyer-focused content and creating digital strategies and campaigns. You’ll have the opportunity to help develop and implement marketing strategy and initiatives for the Americas Tax practice. You’ll oversee the successful implementation and ensure the quality of go-to-market marketing initiatives.

Requirements

• Seven-plus years of experience in marketing, preferably B2B
• A Bachelor’s degree with a marketing or communications major or equivalent experience
• Excellent written and verbal communication skills (including presentations) as well as listening and interpretation skills
• The ability to articulate complex subject matter in a straightforward, concise and easily digestible manner for broad audiences
• Poise and confidence to professionally interact with all levels of leadership
• The ability to oversee significant portions of major or highly complex projects
• Experience developing and managing marketing campaigns for B2B companies
• Adept at creating and executing strategic, targeted and impactful go-to-market initiatives from planning through analyzing results
• Excellent project management and communication skills
• Experience identifying thoughtful content ideas across all stages of the buyer journey as well as overseeing content development and approval processes
• Experience teaming and liaising across multiple functional groups including design, editorial, public relations and internal communications
• Understanding of digital marketing best practices and experience creating campaigns using marketing automation platforms and other digital tools.
• Ability to cultivate and maintain strong relationships with business stakeholders, manage project stakeholders’ expectations as well as build trust within and across the BMC team

Nice To Haves

• MBA is a plus
• Experience in highly matrixed environments like professional or financial services organizations
• The ability to team and collaborate with practice, industry and other firm leaders to develop market-facing initiatives that drive the firm’s strategy
• The ability to work independently on marketing initiatives
• Demonstrated teamwork and leadership skills including the development of others

Responsibilities

• Develop marketing strategies for assigned areas of responsibility.
• Manage budgets and track the ROI of marketing initiatives.
• Drive brand, content and demand generation activities that align to business goals.
• Oversee the successful implementation and ensure the quality of go-to-market marketing initiatives.

Benefits

• medical and dental coverage
• pension and 401(k) plans
• a wide range of paid time off options
• flexible vacation policy
• time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees