Amazon DSP & Ads Manager (m/w/d)

Smile.AI

6d•Hybrid

About The Position

This role is part of the Amazon Ads Team at Smile AI, within the Kaske Group. The team develops data-driven Amazon Advertising solutions for clients, combining campaign management, analytics, and strategic consulting. The company is seeking an experienced individual to holistically manage Amazon DSP and Sponsored Ads, independently drive client projects, and derive clear action recommendations from campaign data. The Kaske Group, headquartered in Munich, is a specialized provider of data, software, and AI solutions for the healthcare and life sciences industries, connecting one of the largest digital health databases in the DACH region with data-driven software, AI, and service solutions. Since its founding in 1997, it has evolved into a software and data-driven platform provider. The group includes Smile AI GmbH, Dr. Kaske GmbH & Co. KG, and Dr. Vital Digital Solutions GmbH. With over 100 clients and projects in 22 European countries, they support clients end-to-end, from strategic data analysis to implementation.

Requirements

At least 3 years of practical experience with Amazon Advertising, ideally in an agency or managing multiple brands.
Experience in setting up and optimizing Amazon DSP campaigns.
Proficiency with Sponsored Products, Sponsored Brands, and Sponsored Display.
Practical experience with the Amazon Marketing Cloud, including queries, audience building, and deriving insights.
Familiarity with KPIs such as ROAS, TACoS, Reach, and New-to-Brand, and the ability to derive clear recommendations for clients from complex data.
Ability to take responsibility for results, manage multiple clients and projects in parallel, and proactively contribute own ideas.
Ability to communicate complex topics clearly, present confidently to clients, and enjoy working with diverse specialists in a team.
Fluent German (minimum C1) and very good English.
Proficiency with Amazon Ads Console, Amazon DSP, and Excel or Google Sheets.

Nice To Haves

Experience with Seller/Vendor Central.
Experience with AI tools.
Experience in Pharma/Healthcare/OTC industries.
Knowledge of Amazon SEO.
Experience with bid management tools.
Basic knowledge of SQL.

Responsibilities

Plan, set up, and optimize Amazon DSP and Sponsored Ads campaigns across the entire funnel, managing them based on relevant KPIs such as ROAS, TACoS, Reach, and New-to-Brand.
Serve as the primary point of contact for clients, conduct regular meetings, and translate campaign results and data into clear, concrete action recommendations.
Utilize performance data and the Amazon Marketing Cloud to identify insights, audiences, and optimization potentials, and create meaningful reports.
Independently manage client projects from onboarding and campaign setup through ongoing optimizations and reviews, continuously developing the accounts.
Collaborate closely with experts from Sales, Content, Advertising, and Business Intelligence, and contribute DSP expertise to account audits and pitches.
Leverage AI tools and automation to make analyses, reporting, bid management, and campaign monitoring smarter and more efficient.

Benefits

Own training budget for strengthening hard and soft skills through conferences, seminars & workshops.
Areas of responsibility with ample room for initiative, creativity, and responsible thinking and action.
Jobrad leasing for your commute or leisure time.
Subsidy for lunch.
Well-stocked office kitchen with snacks and drinks.
Various employee discounts.
Numerous sports and fitness offers.
Team events.
Flexible working arrangements (Munich office, hybrid, or remote).
Workation abroad for up to six months per year (upon agreement).