Amazon Ads Campaign Planner & Activation Specialist
About The Position
Incubeta is a global marketing partner helping ambitious brands drive profitable growth. We bring media, creative, data and technology together into one integrated solution. We work with CMOs and business leaders who want clarity, accountability and measurable business impact. In the Americas, we are entering a decisive growth phase. We have strong capability, proven solutions, and differentiated intellectual property. What we are building now is enterprise momentum. The Amazon Ads Campaign Planner & Activation Specialist is responsible for the planning, activation, optimization, and ongoing management of Amazon Advertising campaigns. This role combines strategic campaign planning with hands-on execution to drive profitable growth and maximize advertising performance across Amazon Ads. The ideal candidate will have hands-on experience managing Amazon Ads campaigns, strong analytical skills, and the ability to provide strategic recommendations that improve campaign performance while supporting the client's business objectives.
Requirements
- Proven experience managing Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and familiarity with Amazon DSP.
- Strong understanding of Amazon Ads bidding strategies, keyword optimization, audience targeting, budget management, and campaign scaling.
- Ability to analyze campaign performance, identify optimization opportunities, and translate data into actionable recommendations.
- Understanding of Amazon's retail ecosystem, product catalog structure, and marketplace dynamics.
- Excellent communication skills with the ability to explain campaign performance, optimization strategies, and recommendations to both internal stakeholders and clients.
- Strong organizational skills with the ability to manage multiple campaigns while maintaining a high level of accuracy.
- Experience using Amazon Ads Console and Excel.
- Familiarity with reporting and visualization tools is considered an asset.
Nice To Haves
- Familiarity with reporting and visualization tools is considered an asset.
Responsibilities
- Develop media plans and campaign strategies aligned with the client's business objectives, budget, and performance goals across Amazon Ads.
- Build, launch, and manage Sponsored Products, Sponsored Brands, Sponsored Display, and, when applicable, Amazon DSP campaigns.
- Monitor campaign performance and implement ongoing optimizations to improve key performance indicators, including ACOS, ROAS, CTR, conversion rate, sales, and revenue.
- Prepare regular performance reports with actionable insights and recommendations for campaign improvements and future growth opportunities.
- Conduct keyword research, optimize targeting strategies, manage search terms, and implement audience segmentation to improve campaign efficiency.
- Coordinate with internal teams and the client to ensure creative assets, product listings, and campaign requirements are available and up to date before campaign launches.
- Participate in client meetings as needed, providing strategic recommendations, campaign updates, and optimization opportunities.
- Work closely with Media Operations, Client Services, and other digital media specialists to ensure seamless campaign execution and alignment with broader marketing initiatives.
Benefits
- Flexible contract engagement with the opportunity to expand responsibilities as the account evolves.
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What This Job Offers
Job Type
Part-time
Education Level
No Education Listed
