Associate, Campaign Activation Specialist

FTI Consulting • New York, NY

4d • $52,500 - $92,500 • Hybrid

About The Position

FTI Consulting is seeking an Associate II, Campaign Activation Specialist to support our global Paid Media team. This role will report to the Manager, Paid Media and play a critical part in activating, monitoring, and reporting on digital campaigns across multiple regions, segments, and platforms. The role requires strong attention to detail, organization, and the ability to manage multiple stakeholders and deadlines in a fast-paced environment.

Requirements

• 1+ years of experience in digital marketing, campaign activation, or paid media.
• Hands-on experience with LinkedIn Campaign Manager (required); Google Ads a plus.
• Strong analytical skills and proficiency with Excel/Google Sheets.
• This position requires travel to clients and FTI offices
• Applicants must be currently authorized to work in the United States on a full-time basis; this position will not sponsor applicants for work visas.

Nice To Haves

• Detail-oriented, organized, and comfortable working with multiple stakeholders.
• Excellent communication skills and a proactive, collaborative mindset.

Responsibilities

• Manage intake and qualification: schedule briefing calls, walk teams through requirements, and evaluate eligibility for paid support.
• Assist with strategy and planning by supporting budget allocation, KPIs, channel and audience recommendations.
• Provide creative guidance: advise on formats, review copy for compliance and best practices.
• Build and traffic smaller LinkedIn campaigns for regional/segment needs, including UTMs, QA, previews, and performance forecasts.
• Maintain continuous monitoring, budget optimization, and communication with internal stakeholders.
• Deliver reporting snapshots and performance updates; answer ad-hoc campaign questions.
• Support tracker management to ensure live, pipeline, and ended campaigns are updated with KPIs.
• Bi-monthly distribution of tracker updates to teams.
• Provide reporting and coordination support for major initiatives (e.g., Global Brand Campaign, CP&A, Geopolitical, Compass Lexecon, and “Always-On” search campaigns).
• Help organize premium placements and cross-regional alignment.
• Support performance reporting for leadership and ExCo.
• Manage monthly invoicing processes to ensure accurate attribution of campaign costs across segments and regions.

Benefits

• On-the-job learning
• Self-guided professional development courses and certifications
• Dedicated coach to mentor, guide and support you through regular coaching sessions
• Tailored programs for critical professional milestones

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed