Senior Associate, Activation

Adelphi Group • Charlotte, NC

2d • $40,000 - $75,000 • Hybrid

About The Position

The Senior Associate, Outcomes will join a dynamic team within Omnicom Media across our Charlotte, Chicago, Dallas and New York locations. The Outcomes team is designed to deliver guaranteed performance against client KPIs for opted-in clients across Omnicom Media’s agency portfolio. At its core, Outcomes is focused on delivering integrated digital investment activations with full-path optimizations against a guaranteed performance KPI. The team plays a critical role in maximizing investments, mitigating risk, and tailoring solutions to each client’s unique business needs, while upholding rigorous operational standards. This role offers significant opportunities for learning, as well as personal and professional growth. This role serves as a key contributor to campaign execution and performance, with increased ownership over day-to-day optimizations, analysis, and reporting. The Senior Associate will work closely with Managers to ensure campaigns are pacing effectively, delivering against KPIs, and continuously improving through data-driven insights. Additionally, this role will support mentorship of Associates and contribute to the overall team efficiency and performance.

Requirements

• Working knowledge of digital media channels, including programmatic, search, social platforms
• Strong analytical skills with the ability to interrupt data and provide actionable insights
• Ability to manage multiple campaigns and priorities in a fast-paced environment
• High attention to detail with strong organizational and time management skills
• Effective written and verbal communication skills
• Collaborative mindset with the ability to work across teams and support junior team members
• Proactive, self-starter attitude with a drive to learn and grow
• Bachelor’s degree or equivalent work experience, preferably in advertising, marketing, communications, or a related field
• 1-2+ years of experience managing or supporting digital media campaigns within an agency or similar environment
• Experience with campaign reporting, performance analysis, and optimization
• Foundational knowledge of advertising, marketing, and media principles
• Proficiency in Microsoft Office Suite, including Excel, PowerPoint, Word, and Teams

Nice To Haves

• Prior experience mentoring or supporting junior team members is a plus
• Industry certifications (e.g. Google, Programmatic, Social platforms) are a plus but not required

Responsibilities

• Manage day-to-day oversight of digital campaigns being activated across programmatic, search, and social platforms ensuring alignment to integrated investment strategies and client objectives
• Monitor campaign pacing and performance, proactively identifying optimization opportunities to improve efficiency and maximize outcomes
• Execute campaign optimizations and ensure campaigns deliver against guaranteed KPIs while maintaining high standards for accuracy and quality
• Partner with internal teams and external partners to support media plan execution and ensure seamless campaign delivery
• Support media plan development through data analysis, insights, and performance considerations
• Stay informed on industry trends and emerging technologies to strengthen campaign
• Develop campaign reporting, including performance analysis, insights, and optimization recommendations aligned to guaranteed KPIs
• Analyze performance data to identify trends, risks, and opportunities, and communication findings to Managers and broader team
• Support the creation of client-facing deliverables, ensuring accuracy, clarity, and actionable insights
• Assist in monitoring campaign performance and proactively flag risks to ensure consistent delivery against client objectives
• Collaborate closely with Managers and cross-functional teams to delivery integrated, high-quality campaign execution
• Provide guidance and support to Associates on campaign management, reporting, and pacing to ensure strong execution
• Contribute to a collaborative team environment focused on learning, accountability, and continuous improvement
• Ensure campaign deliverables are completed on time and aligned with campaign requirements and organizational standards
• Develop a strong understanding of product positioning, media strategies, and platform capabilities to performance and recommendations
• Identify opportunities to improve workflows and efficiencies across campaign management and reporting processes

Benefits

• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level