Senior Product Manager - Activation

Mercury•San Francisco, NY

19h

About The Position

Mercury is seeking a Senior Product Manager to lead the Activation team. This role focuses on guiding customers from their initial sign-up to their first meaningful engagement with the product, ensuring they experience the full value of Mercury. The Activation team's goal is to turn new signups into enduring customers by designing conditions that move customers from a state of 'never' to 'yes' – their first deposit, first payment, first card creation, and a genuine understanding of Mercury's capabilities. This foundational work is crucial for building long-term customer relationships and driving company growth with intention. The product manager will shape the initial customer experience, guide users toward value, and design systems that foster trust, momentum, and confidence.

Requirements

7+ years of product management experience, ideally with horizontal, platform, or lifecycle teams; especially those accountable for delivering a quality user experience across surfaces.
Strong product intuition, with the ability to turn complex, cross-cutting problems into clear strategy, and to bring others along with your thinking
Comfort working across disciplines; you’ve collaborated with design, engineering, marketing, and data teams, and know how to drive momentum even when no one reports to you
A hands-on approach to execution; you’re just as comfortable getting into the details of UX, lifecycle triggers, or onboarding copy as you are shaping vision or setting goals
Enthusiasm for working with talented (and opinionated) peers, and the maturity to engage thoughtfully and openly in a collaborative environment

Nice To Haves

Bonus points for owning customer journeys or growth funnels in a product-led company

Responsibilities

Own the end-to-end user journey from deposit to meaningful engagement, increasing the likelihood that customers take their next best step – whether that’s sending a payment, creating a card, or adopting a financial workflow
Set the direction and define prioritized roadmaps for the team; ensuring we’re focused on work that solves user problems, enables product teams, and maximizes customer value
Build systems that drive activation through in-product experiences, lifecycle marketing, and experimentation across surfaces like the dashboard and onboarding flow
Define customer lifecycle strategies for different segments and product surfaces, identifying key inflection points and sequencing the right product interventions
Use data and user insights to develop hypotheses, design experiments, and measure impact; not just feature usage, but customer progress and business value
Help develop sticky experiences that make it simple for customers to adopt and find repeatable value across our platform