Senior Product Manager - Activation

Mercury•Portland, OR

1d•$200,700 - $250,900

About The Position

The Activation team at Mercury focuses on guiding new customers from their initial sign-up to becoming fully engaged users. This involves designing experiences that lead to key actions like the first deposit, first payment, or first card creation, ultimately fostering a strong customer relationship. The team aims to move customers from a state of 'never' to a 'yes' by creating conditions for them to discover and continuously derive value from the Mercury platform. This role is central to shaping the initial customer experience, driving value discovery, and building trust and momentum. Mercury is a fintech company, not an FDIC-insured bank. Banking services are provided through Choice Financial Group and Column N.A., Members FDIC.

Requirements

7+ years of product management experience, ideally with horizontal, platform, or lifecycle teams; especially those accountable for delivering a quality user experience across surfaces.
Strong product intuition, with the ability to turn complex, cross-cutting problems into clear strategy, and to bring others along with your thinking
Comfort working across disciplines, you’ve collaborated with design, engineering, marketing, and data teams, and know how to drive momentum even when no one reports to you
A hands-on approach to execution, you’re just as comfortable getting into the details of UX, lifecycle triggers, or onboarding copy as you are shaping vision or setting goals
Enthusiasm for working with talented (and opinionated) peers, and the maturity to engage thoughtfully and openly in a collaborative environment

Nice To Haves

Bonus points for owning customer journeys or growth funnels in a product-led company

Responsibilities

Own the end-to-end user journey from deposit to meaningful engagement, increasing the likelihood that customers take their next best step – whether that’s sending a payment, creating a card, or adopting a financial workflow
Set the direction and define prioritized roadmaps for the team; ensuring we’re focused on work that solves user problems, enables product teams, and maximizes customer value
Build systems that drive activation through in-product experiences, lifecycle marketing, and experimentation across surfaces like the dashboard and onboarding flow
Define customer lifecycle strategies for different segments and product surfaces, identifying key inflection points and sequencing the right product interventions
Use data and user insights to develop hypotheses, design experiments, and measure impact; not just feature usage, but customer progress and business value
Help develop sticky experiences that make it simple for customers to adopt and find repeatable value across our platform