Manager, Activation

Adelphi GroupNew York, NY
$80,000 - $95,000Hybrid

About The Position

This role is a part of OMGs Outcomes division which is a highly specialized group of performance marketers focused on delivering on tight outcome driven KPIs for clients.

Requirements

  • 3+ years in performance marketing with client management experience
  • Platform knowledge surrounding DSPs and SSPs
  • Ability to manage peers in collaborative workstreams and environments
  • Comfortable with basic data, analytics and measurement concepts
  • Proficient in excel
  • Comfortable produce and presenting reports to CBLs and clients
  • Strong written and verbal communication skills

Responsibilities

  • Leading the hands on keyboard trading teams and liason with Outcomes leadership to deliver on outcomes for clients
  • Serves as a key point of contact for client teams for ad hoc requests, day-to-day tactical questions
  • Translates deep audience understanding to media strategies including optimal environments, context and formats for paid media
  • Accountable planning work specifically Outcome metric analysis
  • Experience managing large budgets across multiple channels and campaigns
  • Comfort and proficiency in managing internall and external relationships to oversee campaign launches and all requisite deliverables to client and agency
  • Understanding of optimization methodologies and cadence across various KPI’s
  • Coordinates with peers to ensure consistency in ways of working (process, tools & platforms, people)
  • Help educate junior trading teams on latest trends, best practices, technologies
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