Alternatives Content Marketer- Vice President

iCapital • New York, NY

1d • $165,000 - $185,000 • Hybrid

About The Position

iCapital is hiring an Alternatives Content Marketing Vice President to lead marketing strategy and content for its partnership with a leading wealth management client. The role aims to accelerate advisor engagement with and adoption of alternative investments across the channel. It combines knowledge of wealth management and private markets with strategic judgment, commercial orientation, and hands-on execution.

The position serves as a strategic partner to the client, iCapital’s dedicated sales team, and stakeholders across iCapital. It identifies opportunities, shapes integrated marketing programs, and translates complex investment concepts into practical tools that help advisors move from education to client conversations and allocations. The role connects the client’s priorities with iCapital research, insights, product expertise, events, and content, using market, advisor, and performance insights to support measurable commercial outcomes.

Employees in this role work in the office Monday through Thursday, with the flexibility to work remotely on Friday.

Requirements

• 10+ years of relevant experience in marketing strategy, content marketing, product marketing, or sales enablement.
• Strong knowledge of alternative investments and the wealth management ecosystem, including specialized asset-class and/or product expertise.
• Demonstrated ability to develop marketing strategies that support advisor engagement, product adoption, and commercial growth.
• Strong understanding of financial advisors, intermediary distribution, advisor education, and the role of content across the client journey.
• Exceptional writing, editing, positioning, and storytelling skills, including the ability to simplify complex investment concepts.
• A proactive, solutions-oriented approach and the judgment to identify opportunities, set priorities, and advance work in a fast-paced, complex environment.
• Strong analytical and project management skills, including the ability to connect marketing activity to measurable business outcomes.
• Ability to manage multiple priorities while maintaining a high standard of quality, responsiveness, and accountability.
• Bachelor’s degree in marketing, finance, or a related field.

Nice To Haves

• Experience in asset management, private markets, or wealth management.
• CFA or CAIA designation.

Responsibilities

• Own the marketing strategy and content roadmap for the partnership with the client’s alternatives channel, aligned with business priorities, sales objectives, product launches, and advisor adoption goals.
• Develop proactive ideas and content and event programs that expand advisor understanding, engagement, and use of alternatives.
• Partner with business stakeholders to identify audience needs, adoption barriers, and commercial opportunities.
• Translate alternative investment strategies, products, and platform capabilities into differentiated, accessible messaging for advisors and their clients.
• Create and oversee short- and long-form content, presentations, campaigns, and advisor resources.
• Design programs that help advisors progress from foundational learning to confident client conversations and implementation, including tiered education for fundamental, intermediate, and advanced audiences.
• Partner with iCapital Research and other subject matter experts to turn timely insights into relevant, channel-ready content and activation opportunities.
• Establish a disciplined content and campaign calendar balancing education, market-relevant insights, product priorities, and sales enablement needs.

Benefits

• Base salary range of $165,000 to $185,000.
• Equity for all full-time employees.
• Annual performance bonus.
• Employer-matched retirement plan.
• Subsidized healthcare.
• 100% employer-paid dental and vision coverage.
• Telemedicine.
• Virtual mental health counseling.
• Parental leave.
• Unlimited paid time off (PTO).
• Flexibility to work remotely on Friday.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior